Quantifying Knowledge (Round 4)
Summary
The solution
Building knowledge is a huge motivator for readers of the Financial Times. However, the abundance of content on offer can ironically discourage readers from further engaging with a topic. By harnessing the unique knowledge quantification technology developed by their partner :CRUX, they intend to provide users with a live knowledge score and recommendations to show them how much they know based on what they read, and guide them to the most appropriate articles. The system offers a unique gamified layer, motivating and guiding discovery of more relevant articles via a score-based system. Users can see their knowledge accumulate as they are directed to the best articles and receive alerts about changes in their knowledge levels as news emerges.