ReT-UX (Real-Time User Experience) (Round 6)

Spain Project type: large Unidad Editorial S.A.


ReT-UX is a two-way, personalised, and live communication channel for news websites to to make end users instantly aware about the information that matters most for each one of them: breaking news, current affairs' analysis, user comments, sport scores, liveblogging events, opinion, etc., all through a real-time messaging infrastructure.

The solution

ReT-UX aims to turn the classic, static news website experience into something as lively and close to the user as the "personal stream" experience that powers social networks, significantly increasing users’ engagement and providing a platform open to the test and implementation of new ideas about news interaction and personalisation.