Italy Project type: large Editoriale Itedi- Italiana Editrice SPA


“La Stampa” designed The ROOM as a physical exhibition space and as an innovative way to pull readers into the news, especially into stories with complex scenarios, like the migrant crisis or climate change.

The ROOM will feature augmented reality via pictures and video and a DAYDREAM-based, virtual-reality (“VR”). Participants can also meet journalists and attend debates, while sipping a glass of wine.

Enter The ROOM. Experience the news like never before.

The solution

The ROOM is a space where “readers” can experience a brand new immersive and narrative journalism. Sometimes stories are too complex to fit in a webpage, or too powerful to receive only 2 minutes of attention.