Royalty (Round 5)
Summary
Royalty is a new kind of digital newspaper. One that delivers content in a highly personalised format to the readers, each with their particular preferences about the time, place, interests and the formats they care about. Royalty emphasizes a more direct relationship between the content creators and consumers. The system takes high-level human input and translates it into a new internal high-level news format that can be processed at a more symbolic level which allows the news team to differentiate the way content is served.
The solution
Like most media companies dealing with the transition from print to digital, Il Sole 24 ORE are looking to new business models. Technology will not, by itself, encourage a more digital approach to content. So they will pursue an 'AI-first' approach, one that puts the digital reader at the center of the equation for the first time in the organisation's history, offering better access to richer content.