Soldr Personalization Service - Improving conversion and lowering churn (Round 4)
Summary
The goal of the Soldr Personalization Service (SPS) aims to further monetise the Mittmedia paid content business by helping their editorial products distribute the right content to the right user at the right time and in the right context – increasing engagement and loyalty, and boosting conversion and retention.
The solution
Mittmedia’s challenge is to create sustainable monetisation of their paid content business by combining high conversion of new paying customers with a lowering of churn rates among existing paying customers. This project will create a data service that uses available user interaction and content data, applies machine learning, and enables the creation of individually personalised content products that – in a proven value chain – will convert more new paying customers and lower churn rates.