Studio Polaków (Round 4)

Poland Project type: medium Fratria sp. z o.o.


The Polish Studio project will allow readers and viewers to chat via live video with their favourite journalists about important current issues.

The solution

The team of popular opinion leaders and exemplary journalists generate valuable content for print (wSieci), TV ( and online ( The tech-savvy army of readers and viewers have expressed their desire to co-create the projects – the project will help them contribute in an innovative way by using interactive video chats through a mobile application. This direct contact between journalist and consumer makes media truly interactive. The application will use tools already available on mobile devices to allow instant video chatting with journalists during special, dedicated TV programmes.