Thornton (Round 5)

United Kingdom Project type: large Telegraph Media Group Limited


Thornton is a groundbreaking audio-first, AI-powered, cutting edge conversational chatbot and virtual concierge that informs, advises, guides and inspires, using natural language enriched by The Telegraph’s journalistic perspective and insight. Initially launching in The Telegraph’s Travel vertical, Thornton will transform both the way users interact with their journalism and their ability to build meaningful relationships with customers.

The solution

Thornton provides a superior customer-focused proposition of great product experience with monetisation opportunities. With voice, our users can seek and find the best of The Telegraph, surfacing relevant quality journalism that is best aligned with their interests. In that richer, more natural interaction we can convert anonymous users into repeat visitors, and encourage registrations that create deeper first-party data and unlock new revenue streams.