Unicum Hominem – the Living Frontpage
Summary
In a world of endless social media snacking, your front page is your best chance to make a lasting and valuable impression on your readers. It is the place to both show your best content and your personality.
We have observed that readers' brand awareness and willingness to act is highest via the front page, and that the handcrafted approach has been highly effective to this end.
The solution
Our goal is to merge a personalized experience onto the front page while preserving the handcrafted experience readers have come to expect.