Value my news (Round 5)

Summary
The solution
Our focus is at the hyperlocal level: where journalism is most valued but also most at risk. We know that content produced at a grassroots level is valuable further up the news food chain, yet content producers do not always get a fair share of the revenue generated from their work. We will transform the sector by capturing revenues otherwise leaking through the supply chain. Value My News (VMN) will build sustainability by creating revenue streams and adding new revenue-informed KPIs. It will demonstrate a compelling new model with key learnings for other media systems elsewhere in Europe and deliver a white label product for market.