VOL.AT Membership - Escaping the Zero-Price-Point-Trap

Austria Project type: large Russmedia Digital GmbH


The project marks the transformation from an Ad driven approach to a new system where users can engage, collect and invest in virtual currency. The academic base of the project is done in collaboration with Austrian neuroeconomist and Professor of Microeconomics Ernst Fehr (University of Z├╝rich) and his consultancy group. 2016 Fehr was ranked as the most influential economist in Germany, Austria and Switzerland. VOL.AT (Vorarlberg Online) is amongst Austrias most-visited news services while Vorarlberg itself is only the second-smallest province of the country.

The solution

The project aims to establish a gamification platform fully integrated in a regional newsservice.