
Frames: Charting growth
Frames provides the online publishing industry with innovative charts that improve understanding and generate revenue.
For Portuguese digital news publisher Observador, DNI funding enabled a pivot to audio. Its voice service offers on-demand digital and 24-hour radio – and around 50 podcast shows are recorded in house, establishing Observador as one of Portugal’s biggest providers.
Within a year of launching its audio service, and with the help of DNI funding, Observador has gained 25% of the total audio on-demand market in Portugal. Its digital live feeds reach over 180,000 monthly unique users and its podcasts are consistently ranked in the top 50.
To integrate audio services into its news offering and achieve this success, Observador completely rethought its newsroom workflows. Journalists produced text articles and on-demand voice packages simultaneously, and could live-stream interviews too. Observador Director General Rudolf Gruner sees audio as a huge opportunity. “I cannot imagine a successful news brand in five to 10 years’ time that is not able to produce, in quantity, quality audio content,” he says.
Although the Portuguese audio market is not as mature as that of some other countries, the success of the service has proved this was due to a lack of compelling offering rather than a problem with demand. The Observador team now hope this experience will energise other publishers to follow suit.
Frames provides the online publishing industry with innovative charts that improve understanding and generate revenue.
An in-house training platform that enables journalists to seize the opportunities offered by new media.
QuoteBot is a robotic solution that frees up journalists’ time by automatically producing personalised articles and structured data.
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