Helping hyperlocal stories monetise at a national level

Ping! | Cardiff University | UK | €250K Funding | Academic Institution | Telling Local Stories

Ping! is a distribution platform that allows national media outlets to purchase local news content, whilst ensuring hyperlocal news journalists receive fair compensation.

The fact that we have the equivalent of patch reporters across the UK makes our service even more valuable than we first realised.

Emma Meese
Project Lead at Ping!

"In today’s climate, we see the larger titles centralising their resources more and more,” Emma Meese, Project Lead for Value My News, explains, “so the fact that we have the equivalent of patch reporters across the UK makes our service even more valuable than we first realised.” The Value My News project, from a collaboration between Cardiff University, the University of Central Lancashire and Omni Digital, built Ping! as the first product in a suite of tools to help hyperlocal journalists monetise their work.

Ping! allows national and regional news media to access its database of content provided by the Independent Community News Network (ICNN), a network of 125 UK hyperlocal news websites through the sale of licenses. These can be purchased for access to all stories or just a particular topic eg, health, or a specific geography. The news providers will receive a share of the licence fees weighted to their specific contribution.

Currently the team is working with the UK’s largest regional and national publisher, Reach, to ensure the service develops in the way that’s most useful to all parties. They are also in talks with the major broadcasters and plan to roll out several add-on services during 2021 including the ability for national news providers to commission original work from the network.

The Google DNI funding was a total lifeline for this project. Creating a platform of this kind has been a dream of ours for years but without the Google funding we would not have been able to form the partnerships we have to build this revolutionary platform.

Emma Meese - Ping!, Project Lead

Telling local stories

DNI Fund Report 2020

Explore this year's report to find out about projects that have been supported by the DNI Fund and the impact they’re having in newsrooms across Europe.
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