It helped READr develop a value proposition for both collaborators and readers, while providing clear goals and metrics for success. This includes creating a community of active members who donate content and funds to keep the mission of an open newsroom and citizen journalism alive. The goal is to increase membership from 2,000 to 20,000 and increase donations to NTD $300,000 per month.
READr is getting more exposure as part of their short-term strategy. Their first step was to introduce READr to people, and around 80% of the monthly users between September to November are new users.
READr has also observed an increase in the average article quality rate. Through the rating system, READr has been able to engage with readers for user feedback on content and seen an increase in article rating from 4.3 in October to 4.6 out of 5 stars in November.
The long-term health of the model will depend on READr’s ability to keep attracting the right audience, convert them into donators, provide them with a great experience and retain them as loyal users.