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GNI Labs

In GNI Labs, cohorts of news organizations come together over several months to tackle specific business problems, with support from Google and industry experts.

Participants from each news organization:

  1. Receive customized consulting
  2. Learn from peers who face similar business problems
  3. Implement specific steps to advance their goals

Below are examples of some of our global Labs:

GNI Audience Labs

Helping news organizations grow their loyal audiences

Table Stakes Europe

Partners: WAN-IFRA (Europe)

Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)
Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd

Lab Reports: Table Stakes Europe

GNI Reader Revenue Labs

Helping news organizations grow digital reader revenue

Latin America

Partners: Mather Economics, WAN-IFRA

Participants: Clarín, El Espectador, Estadão, Estado de Minas, Folha, La Nación, Nexo Jornal, Reforma

Canada (Contributions)

Partners: News Revenue Hub, Membership Puzzle Project

Participants: Glacier Media, Village Media

Latin America (Contributions)

Partners: Blacksip Digital, Mirum, Technology For Solutions, Iconosur, News Revenue Hub, Membership Puzzle Project, WAN-IFRA

Participants: Animal Político, Agência Pública, AzMina, Brasil 247, Capricho, Correio Brasiliense, Crónica, El Colombiano, El Cronista, El Debate, El Faro, El Imparcial, El Litoral, La Opinión, La Silla Vacía, La Patria, La Prensa Gráfica, El Heraldo, Periódico AM, Repórter Brasil, UOL Esporte

Europe (Subscriptions)

Asia-Pacific (Subscriptions)

GNI Ad Labs

Helping news organizations grow their advertising revenue

North America

North America (Rewarded Ads)

US Ad Transformation Lab

Partners: 10up, AAN, NAHP and NNPA

Participants: Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La Noticia, La Opinion, The Los Angeles Sentinel, Michigan Chronicle, The Mississippi Link, Noti Bomba, Post News Group, Our Weekly Los Angeles Newspaper, The Philadelphia Tribune, Precinct Reporter, Prensa Arizona, QCity Metro, The Sacramento Observer, The Seattle Medium, Texas Metro News, The Tri-State Defender, Vida Newspaper and Westchester Hispano.

GNI Data Labs

Helping news organizations transform their business through strategic data use

North America

Partners / Contributors: Deloitte Consulting, Local Media Association

Participants: Meredith, NBC O&O, Philadelphia Inquirer, St Louis Post Dispatch, The Seattle Times, Tampa Bay Times

Lab Reports: >> Data Lab Report

Asia Pacific

Partners: MightyHive, 55 the data company, Datalicious, e-Agency, Tatvic

Participants: Jagran New Media, Mainichi, New Zealand Media Entertainment, South China Morning Post, Star Media Group, UDN

Lab Reports: >> APAC Data Lab Report

GNI Product Labs

Helping news organizations develop products that address real audience needs

Asia Pacific