Skip to main content
Free online workshops to help grow your digital news business
Sign Up

GNI Transformation Lab in India

The GNI Transformation Lab is a comprehensive program for 20 small and mid-size India news organizations. Participating organisations will receive 1:1 expert mentorship to partner in transforming their news businesses to drive success online.

With a focus on data driven decision making and building technological capabilities to support audience and revenue goals, the GNI Transformation Lab will pair cohorts of local news publishers with expert external consultants. As a part of the program, participants will discover best practices employed by news companies from around the world, develop strategies curated to each participating organization and drive digital transformation within their organizations.

Participating publishers will leverage deep data expertise across a number of Google & external teams, (from experts in the field and peers ) to accelerate their digital transformation and create a sustainable data driven engagement/ revenue stream.