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We've designed resources to help you explore reader revenue models, understand key factors for success, implement performance benchmarking and build your own strategy. These materials have been developed with the help of industry experts and news publishers across the world.

Reader Revenue Playbook

Learn about the strategic and tactical decisions required to build and optimize a reader revenue model.

Interactive Exercises

Our interactive exercises help you estimate your potential reader revenue opportunity, compare your user funnel metrics against market benchmarks, set goals and develop your high-level implementation plan.

Sign up for Workshops

Google and industry experts will walk you through the materials included in the playbook and interactive exercises and offer clear and practical recommendations.


Learn more about the Reader Revenue Labs we’ve held across the world focused on subscriptions and contributions.

Our trusted partners and contributors

These materials were built in partnership with some of the news industry’s most trusted experts in digital news subscriptions and contributions.