Skip to main content
Free online workshops to help grow your digital news business
Sign Up

YouTube and the News Industry

YouTube is committed to enabling the future of video journalism.

Sustainability Lab

YouTube's Sustainability Lab supports news organizations as they build sustainable digital video business models across a variety of themes

Digital-First Newsrooms

See selected projects
Applications are closed

Advertising Revenue

See selected projects
Applications are closed

User Revenue

See selected projects
Applications are closed

Cost Savings

See selected projects
Applications are closed

Creator Program for Independent Journalists

YouTube’s creator program helps journalists thrive independently and sustainably on YouTube by providing training, grants, and dedicated partner support.

See selected projects
Applications are closed

Supporting the News Industry

Through the Google News Initiative, we’re partnering with news organizations around the globe and helping them build a sustainable and robust news video ecosystem.

Case Studies

Learn how news organizations all over the world are strengthening video capabilities, experimenting with different formats, and exploring new ways to drive revenue.

El Universal

To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites

Learn more

South China Morning Post

Turning the page: How a traditional newspaper became a multimedia brand

Learn more

De Telegraaf

Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue

Learn more


How live commentary helped PBS NewsHour drive engagement and growth


Ciaopeople's recipe for 24/7 live stream success


Thairath wants to solve digital video rights management with their Thaistringer online platform

Video News Best Practices

Are you getting the most out of YouTube? Use these best practices guidelines to help improve the performance of your news videos and channels.

Best practices and content formats for those looking to get started on YouTube.

Five fundamentals to guide your YouTube strategy