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O que é o Desafio de Inovação Google News Initiative (GNI)?

Introdução

As a part of the Google News Initiative’s $300M commitment to help journalism thrive in the digital age, we’ve launched GNI Innovation Challenges to support projects that drive digital innovation and develop new business models. The GNI will fund a set of projects from around the world that meet specified criteria, with the intent of producing learnings and thought leadership that can be shared with the wider industry.

We are proud to launch the GNI’s latest Innovation Challenge in North America. The Challenge will focus on projects that generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion (DEI) within their journalism. Google will fund selected projects up to USD $300,000 and will finance up to 70% of the total project cost. Special discretion on the total project cap may be considered by The Jury depending on the scale and impact of a very large collaborative application.

Apply

Processo de inscrição

There will be one application window opening on February 27th, 2020 9:00 PT and closing May 12th, 2020 23:59 PT. You will be asked to provide descriptions, detailed project plans and budget information via our online application form. You will also have to accept the North America GNI Innovation Challenge Application Terms and Conditions.

Requisitos de elegibilidade para inscrição

O Desafio de Inovação da América do Norte da América do Norte está aberto a organizações de todos os tamanhos - nativos digitais, startups, ONGs, organizações da indústria, emissoras, organizações de notícias tradicionais, freelancers e proprietários individuais - que objetivam produzir jornalismo original e inovador e iluminar cidadãos com conteúdo jornalístico confiável, e cujos projetos se concentram em incentivar um ecossistema de notícias mais sustentável. As organizações devem ser incorporadas ou baseadas em um dos países elegíveis na América do Norte, conforme descrito abaixo.

Países elegíveis

Incorporated organizations must be incorporated in one of the eligible countries (see below). Unincorporated organizations must be registered in the North America region (or, if unregistered, have their principal place of business there).

Eligible Countries

  • Canada
  • United States
  • United States Overseas Territories

Projetos elegíveis

The North America GNI Innovation Challenge will focus on projects that generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion within their journalism. All ideas are welcome, but we are requiring all projects to have clear indicators showing the impact of the project from a user perspective and/or for a business perspective (e.g. audience indicators, business plan when relevant, etc.) Successful projects will also need to be delivered within one year.

Projects can be experimental but must be for sites that are already in operation at the time of application and must have measurable, well-defined goals. We encourage you to clearly underline the opportunities of the project by providing clear key performance indicators (KPIs). KPIs should have a significant digital component.

Example: Projects could include, but not be limited to ones that:

  1. Infrastructure:
    • Use Machine Learning to understand coverage bias and the potential business impact of overlooking specific audiences
  2. Technological innovation:
    • Create a common techstack for small media owners
    • Design and implement strategies to improve discovery of local content
  3. Revenue:
    • Build and empower subscription models that increase time spent and build loyalty, particularly among under-served audiences
    • Create and test revenue streams beyond subscriptions that upgrade digital advertising capabilities
  4. Audience Engagement:
    • Implement online community engagement models that generate new revenue streams, and have the potential to scale beyond the home market.

If you would like inspiration from previous recipients, please visit our Selected Projects Gallery here.

Projects will be evaluated against five main criteria:

  1. DEI Impact: Preferred projects improve media representation among underrepresented audiences (i.e. gender, race, ethnicity, socio-economic background).
  2. Impact on the news ecosystem: Projects should demonstrate potential for significant positive impact on the production of original journalism, the creation of new and sustainable revenue streams and even change the way people consume digital news.
  3. Innovation: Preferred projects are innovative (use of technology, business model, new readers engagement approaches, new product offers…) and be transformative for the applicant and for users.
  4. Feasibility: Project should demonstrate a sound business plan, clearly outline key performance indicators or metrics, and set out key risks and mitigation steps.
  5. Inspiration: How can the project help news organizations learn from each other? Willingness to share knowledge, open source code or/and to contribute to the improvement of the ecosystem overall.

Projects that are limited to the creation or publication of content without a specific innovative component are not eligible for funding. Examples of projects that would not qualify for Innovation Challenge funding include:

  1. Projects without a clear focus on diversity, equity & inclusion
  2. Project just about content creation as editorial expenses are not part of the eligible costs for the Google funded portion of a project and will not be covered
  3. Projects relating to news coverage only or projects merely translating news content into other languages
  4. Upgrades of legacy publishing systems
  5. Projects that relate to simply collating or listing data (for example, the publication of job listings or stock exchange data, or the re-publication of newswires articles);
  6. Projects on training or education only
  7. Projects which do not have any monetization component
  8. Projects which do not impact a news organization
  9. Projects which reflect research without implementation

Financiamento de projetos

Google will fund up to $300,000 to selected projects. Special discretion on the total project cap may be considered by The Jury depending on the scale and impact of a very large collaborative application. Google will finance up to 70% of the overall costs of the selected projects. Organizations are expected to detail costs for their projects, and this can include in-kind expenditure (for example, people assigned to the project) as part of their budget. Eligible expenses include engineering and operations costs (e.g. product development, project management, user experience design, database build and maintenance, and hosting), the purchase or licensing of any equipment, tools, hardware, software and other assets or materials needed for the project and marketing expenses (capped to 20% of the total amount requested). Editorial expenses are not part of the eligible costs for the Google-funded portion of a project and will not be covered. Certain editorial expenses, such as personnel costs may be eligible for the self-funded portion of the overall project budget. Funding may not be spent on general and overhead costs. Please note that the effective date for the project will be the date that we signed the funding agreement. No expenses incurred before this date can be covered by the funding.

Governança

Applications to the North America GNI Innovation Challenge are reviewed by a combination of the Google Project Team and The Jury. The Project Team will review all applications and interview applicants and then make a recommendation on funding projects. The Project Team includes, but is not limited to:

  • LaToya Drake - Global Outreach Lead, Google News Initiative
  • Chrissy Towle - Head of News and Local Media, Global Partnerships
  • Juan Marchese - News Program Manager
  • James Heighington - Global Head of Diversity Strategy
  • Annie Ndumele - Strategic Partner Lead, Global partnerships
  • Jason Mander - Manager, gTech Professional Services
  • Ben Shaw - GNI Innovation Challenges
  • Ludovic Blecher - GNI Innovation Challenges
  • Sarah Hartley - GNI Innovation Challenges

Jury is composed of regional and global Google executives and might be open to external experts from the industry. The Jury will vote on projects and is responsible for oversight of the GNI Challenge.

Perguntas frequentes

Quem pode participar? Answer

The North America GNI Innovation Challenge is open to organizations of every size, including freelancers and sole proprietors. Applicants should be operating in a local news market and be aiming to produce original journalism to enlighten citizens with trustworthy content. Selected projects will generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion within their journalism.

What’s the theme of this call for projects? Answer

The theme of the North American GNI Innovation Challenge is: "Sustainability through Diversity"

The goal of the North American GNI Innovation Challenge is to support the creation of sustainable models for local news publishers who desire to address their diverse audiences, or want to better understand the communities they serve. Selected projects will generate growth and diversification of revenue for local media who elevate underrepresented audiences and promote diversity, equity and inclusion within their journalism.

All ideas are welcome but we require all projects to have a clear focus on diversity, equity & inclusion and to provide explicit plans for monetization, with clear indicators, showing the potential of the project to create economic sustainability for the business.

Como os projetos serão avaliados? Answer

Projects will be evaluated against five main criteria:

  1. DEI Impact: Preferred projects improve media representation among underrepresented audiences. At Google, we define diversity, equity, and inclusion as: differences found across social/personal identities that require the need for differentiated strategies that value the perspectives and contributions of all people.
  2. Impact on the news ecosystem: Projects should demonstrate potential for significant positive impact on the creation of new revenue streams and/or change the way people consume digital news.
  3. Innovation: Preferred projects in innovative (use of technology, business model, new reader engagement approaches etc) ways and be transformative for the applicant and for users.
  4. Feasibility: Project should demonstrate a clear indicators and metrics or even a business plan when relevant and set out key risks and mitigation steps.
  5. Inspiration: How can the project help news organizations learn from each other? Willingness to share knowledge, open source code or/and to contribute to the improvement of the ecosystem overall.
Como funciona o processo de seleção? Answer

Initial selection of projects will be done by a Project Team, composed of a select team of Google staff who have knowledge and/or experience in digital publishing and journalism. They will review all applications for eligibility, innovation and impact. They’ll compose a shortlist, conduct interviews with applicants and make recommendations to the North America GNI Innovation Challenge Jury.

Quando posso me inscrever? Answer

The application window will open February 27th, 2020 9:00 PT and closing May 12th, 2020 23:59 PT. Further details will be announced on the GNI website.

Como posso me inscrever? Answer

You will be asked to provide descriptions, detailed project plans and budget information in our online application form as well as accept the North America GNI Innovation Challenge Application Terms and Conditions. See the application form here.

Como fazer para inscrever um bom projeto? Answer

The application window lasts for 10 weeks. Take advantage of this time to document your application as thoroughly as possible, and please download the list of questions in advance. All eligible applications submitted by the deadline will be reviewed, so there’s no need to rush into filling in the online form.

Please take the time to consult and do research on opportunities and investment requirements, brainstorm with your team and prepare the draft responses. Your team will also need to provide clear indicators showing the potential of the project to create specific value for the reader and/or economic value added for the business.When you are ready, please go to the online form and submit your application. If you need additional information, please contact us at nagnichallenge@google.com

Quais informações são necessárias para minha inscrição? Answer

In order to assess the projects, the Project Team will need information including:

  1. Company/individual information
  2. Location, URL, number of employees, number of journalists
  3. Project description
  4. Project budget and amount of funding requested
  5. Key indicators to measure the impact of the project
  6. Monetization details showing the potential of the project to create economic value added for the business.
  7. A slideshow of, ideally, 10 slides or fewer which should address at least the following:
    1. Introduction
    2. Team
    3. Problem
    4. Solution
    5. Product
    6. DEI focus
    7. Target Market
    8. Competition
    9. Business Model & opportunities
    10. Contact

As set out in the North America GNI Innovation Challenge Terms & Conditions, we require that applicants do not submit any Business Sensitive Information (as defined in the Application Terms and Conditions). Google intends to publicize its activities relating to the GNI Innovation Challenges. As outlined in the Application Terms and Conditions, it is a condition of application that Google may publicize aggregated data showing how funds have been offered in the GNI Innovation Challenges and certain project-specific information.

E se eu quiser colaborar com outras organizações? Answer

Collaborative applications with other industry players are very welcome. You can find more information on how to make a collaborative application in the North America GNI Innovation Challenge Terms & Conditions.

Onde consigo ver a versão completa dos termos e condições? Answer

Você pode encontrar os Termos e Condições do Desafio de Inovação do Norte da América do Norte aqui .

Todas as inscrições serão analisadas? Answer

Sim, vamos analisar todas as inscrições elegíveis recebidas dentro do prazo de inscrição.

Como entro em contato com a Equipe do Desafio de Inovação GNI? Answer

Se você quiser entrar em contato com a equipe, envie um e-mail para nagnichallenge@google.com . Durante o processo de avaliação, os solicitantes podem ser solicitados a fornecer detalhes adicionais sobre o projeto, inclusive por meio de entrevistas e / ou apresentação de outros documentos de apoio.

How many applications can I submit? Answer

Each applicant may only submit one application, and we will not consider multiple applications for the same project. For organizations that are part of a larger group or holding structure, we are unlikely to fund more than 3 projects per group. Organizations and groups are therefore encouraged to focus their applications on top priority projects.

O que vocês vão fazer com as informações que eu enviar na minha inscrição? Answer

A limited number of people from the Project Team and Jury will have access to the responses that applicants provide. They will use the responses to assess the projects.

Application information received by the Project Team and Jury will be exclusively used for GNI Challenge operations and processes. Google will only share detailed application information outside the Project Team and Jury with the applicant's permission. Additionally, as described in the Application Terms and Conditions, certain information may be used by Google for publicity purposes.

Please see the Application Terms and Conditions for further details on how we will treat the information that you provide to us. As set out in the Application Terms and Conditions, we require that applicants do not submit to us any Business Sensitive Information. If the applicant has indicated that they wish to be connected to other applicants or industry groups, the Project Team may contact the applicant to offer knowledge sharing opportunities (featuring projects at events, case studies, etc).

Existe algum limite para as despesas do projeto? Answer

O financiamento do Desafio de Inovação não pode ser gasto com: custos gerais e indiretos, como aluguel de salas, móveis e despesas de viagem, custos e despesas relacionados ao registro, proteção, defesa ou monetização de quaisquer direitos de propriedade intelectual que você possa ter (ou que você pode obter por meio de registro). Isso inclui pagamentos a qualquer pessoa envolvida em tais atividades, ou despesas ou responsabilidades incorridas antes da data na qual as partes firmarem o Contrato de Financiamento.

Quais despesas são elegíveis? Answer

Eligible expenses include engineering and operations costs (e.g. product development, project management, user experience design, database build and maintenance, and hosting) and marketing expenses. Please note marketing expenses will only be covered up to 20% of the total funding offered. Editorial costs are eligible only in the self-funded portion of a project budget. Funding may not be spent on general and overhead costs (e.g. office rental, travel costs, etc.).

Please note that the effective date for the project will be the date that we sign the funding agreement. No expenses incurred before this date can be covered by the funding.

O que constitui informações altamente confidenciais e informações comerciais sensíveis? Answer

Informações confidenciais para os negócios são informações confidenciais que, se divulgadas, forneceriam aos concorrentes uma vantagem competitiva sobre você ou, de outra forma, causariam danos substanciais a você.

Por favor, consulte o Termos e Condições do aplicativo para obter mais informações sobre isso.

Como proprietário de seu projeto, você é o melhor juiz sobre qual informação é Business Sensitive. No entanto, se você tiver alguma dúvida sobre isso, recomendamos que você procure aconselhamento jurídico independente.

Quando receberei uma resposta sobre minha inscrição? Answer

Se a sua inscrição estiver na lista de finalistas, você nos ouvirá cerca de dois meses após o encerramento da janela do aplicativo, com quaisquer perguntas de acompanhamento que tivermos antes de comunicar nossa decisão final aos candidatos selecionados. Nesse momento, entraremos em contato por e-mail e marcaremos uma reunião em vídeo para discutir o processo de financiamento em maior detalhe. Aplicativos mal-sucedidos serão notificados, mas não podemos fornecer feedback específico aos candidatos que não foram selecionados.

Se meu projeto não for escolhido, posso saber o motivo? Answer

Infelizmente, devido ao grande volume de aplicativos esperados, a equipe do projeto não pode fornecer feedback personalizado sobre cada proposta. Dito isso, nos disponibilizaremos para aconselhamento geral no futuro e para responder a perguntas sobre o processo de inscrição. O e-mail para contato é nagnichallenge@google.com

Qual é o papel da Equipe do Desafio de Inovação? Answer

A seleção inicial de projetos será feita pela Equipe do Desafio, composta por um grupo de funcionários do Google que têm conhecimento sobre e/ou experiência com jornalismo digital. A Equipe vai analisar a elegibilidade, inovação e impacto de todas as inscrições. Em seguida, o grupo vai elaborar uma lista de finalistas, conduzir entrevistas com as equipes participantes, e fazer recomendações ao Júri do Desafio de Inovação GNI América Latina.

Qual é o papel do Júri? Answer

Challenge oversight and final approval will be decided by a Jury comprised comprised of regional and global Google executives and might be open to external experts from the industry. They will receive and review a list of shortlisted projects and will vote for the final selection based on the Project Team’s recommendations.

Quem faz parte da Equipe do Desafio de Inovação? Answer

The Project Team will consist of internal stakeholders responsible for ensuring and communicating the success of the GNI Innovation Challenge. Team should include, but not be limited to:

  • LaToya Drake - Global Outreach Lead, Google News Initiative
  • Chrissy Towle - Head of News and Local Media, Global Partnerships
  • Juan Marchese - News Program Manager
  • James Heighington - Global Head of Diversity Strategy
  • Annie Ndumele - Strategic Partner Lead, Global partnerships
  • Jason Mander - Manager, gTech Professional Services
  • Ben Shaw - GNI Innovation Challenges
  • Ludovic Blecher - GNI Innovation Challenges
  • Sarah Hartley - GNI Innovation Challenges
Quem faz parte do Júri? Answer

Jury is composed of regional and global Google executives and might be open to external experts from the industry.