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YouTube and the News Industry

YouTube is committed to enabling the future of video journalism.

Sustainability Lab

YouTube's Sustainability Lab supports news organizations as they build sustainable digital video business models across a variety of themes

Digital-First Newsrooms

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Advertising Revenue

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User Revenue

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Cost Savings

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Creator Program for Independent Journalists

YouTube’s creator program helps journalists thrive independently and sustainably on YouTube by providing training, grants, and dedicated partner support.

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Supporting the News Industry

Through the Google News Initiative, we’re partnering with news organizations around the globe and helping them build a sustainable and robust news video ecosystem.

Case Studies

Learn how news organizations all over the world are strengthening video capabilities, experimenting with different formats, and exploring new ways to drive revenue.

El Universal

To accelerate digital video growth, the Mexican publisher integrated YouTube’s customizable video player into its O&O sites

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South China Morning Post

Turning the page: How a traditional newspaper became a multimedia brand

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De Telegraaf

Telegraaf Media Groep built a YouTube strategy around content and Partner Sales to increase their revenue

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PBS

How live commentary helped PBS NewsHour drive engagement and growth

Ciaopeople

Ciaopeople's recipe for 24/7 live stream success

Thairath

Thairath wants to solve digital video rights management with their Thaistringer online platform

Video News Best Practices

Are you getting the most out of YouTube? Use these best practices guidelines to help improve the performance of your news videos and channels.

Best practices and content formats for those looking to get started on YouTube.

Five fundamentals to guide your YouTube strategy