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オーディエンスの開拓
データを活用して、集客やオーディエンスの把握、適切なコンテンツの構築、訪問者のエンゲージメントの維持を実現しましょう。
オーディエンスを増やす
分析、アンケート調査、各種ツールを使ってオーディエンスについて把握し、さらなる読者の獲得につなげましょう。
サイトのトラフィックを増やす
Google 検索、ニュースレター、ソーシャル共有機能、広告を活用して、より多くの訪問者を引き付けましょう。
訪問者のエンゲージメントを維持する
記事のサイト内回遊、動画、ウェブに関する主な指標を活用し、訪問者を引き付けて維持しましょう。
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Get started with Google Analytics 4
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
十分なサービスを受けられていない人達の声を伝える
The Oaklandside のミッションは、十分なサービスを受けられていない人達に情報を提供し、その声を伝えることです
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
十分なサービスを受けられていない人達の声を伝える
The Oaklandside のミッションは、十分なサービスを受けられていない人達に情報を提供し、その声を伝えることです
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
その他の情報
デジタル ジャーナリズムの強化
デジタルツールやリソースを使用すれば、魅力的なストーリーを見つけて検証し、伝えられます。
収益の拡大
デジタル広告、サブスクリプション、メンバーシップ、寄付からより多くの収益を得る方法を見つけてください。
すべてのリソース
世界各地の業界専門家、学者、ニュース メディアの協力を得て設計されたツール、トレーニング、リソース。