Zakelijke bronnen
Developing and communicating your value proposition
Learn how to strengthen your value proposition with journalism, differentiated membership benefits, and compelling messaging.
Establishing your reader revenue foundations
Learn how to size your potential reader revenue opportunity and better understand your readers’ needs leveraging surveys, interviews, and audience analytics.
Reader Revenue Overview
A summary of the best practices for reader revenue success and an overview of other workshops and supporting materials in the curriculum.
Expert Panel: Best practices for growing, engaging and retaining your audience in the US & Canada (English)
Learn best practices from industry experts and publishers on growing a loyal audience.
Expert Panel: Best practices for growing, engaging and retaining your audience in Asia Pacific (English)
Learn best practices from industry experts and publishers on building and growing reader revenue models.
Expert Panel: Best practices for growing, engaging and retaining your audience in Spanish Latin America (Spanish, with English subtitles)
Expert Panel: Best practices for growing, engaging and retaining your audience in Brazil (Portuguese, with English subtitles)
Expert Panel: Best practices for building a successful contributions model (English)
Learn best practices from industry experts and publishers on building and growing reader revenue models.
Optimizing the user funnel
Learn about the most important user funnel metrics for your reader revenue model, compare them with industry benchmarks, and identify tactics you can use to improve your performance.
Planning for long-term success
Learn how to focus your organization on a high-level reader revenue strategy, and marry that with an operational plan to help you achieve your goal.
Understanding your Audience
An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
Expert Panel: How to grow your audience and keep them engaged in North America (English)
Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
Growing Reach and Deepening Engagement
Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).
Setting an Audience-Centric Culture
In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.
Experimenting Your Way to Growth
How can your digital news startup find loyal audience members, become more sustainable and create meaningful impact? By adopting an experimentation mindset. GNI Boot Camp Leader Phillip Smith and real-life startup founders will help you understand how to create and run a successful growth experiment and how you can use the results to make better strategic decisions for your future.
Building Your Startup from the Ground Up
This is your crash course on the legal, financial and operational details you need to know to get your startup running as soon as possible. Explore the different business models and financial implications to find the path that’s right for you, find resources to help you launch and grow your business idea, and join some recent startup founders for an extended Q&A to answer all of your burning questions.
Finding Your 'Why'
So you are thinking about starting a news startup -- or you've already launched your idea and are on your way. The most successful news startups know who they are serving and what problems they are solving for their audience. Our veteran startup founders will share how to turn your mission into a successful business plan and help you think through ways you can serve your community and find your first readers.
Coming Soon
Setting up the basics and building your team (beginner level)
An introduction to the basics of digital advertising and the different tools needed to run a successful digital advertising business. This module is suitable for those without programmatic ads businesses or would like a refresher on the basics of digital advertising.
Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses in the US & Canada (English, subtitles provided)
Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.
Leveraging your audience to accelerate ad revenue (intermediate)
Learn to maximize advertising revenue potential using audience insights. In this workshop, we will discuss how measuring and segmenting your digital audiences in privacy-compliant ways can help you determine your value proposition to advertisers. We will go over the factors that are key for long-term advertising revenue success, such as site performance, viewability rates, and visit frequency.
Packaging, pricing, and optimizing your ad offerings
In this module we will dive into how to develop sales solutions and product strategies. We will discuss best tactics for identifying ad products, pricing campaigns, packaging your offerings, and continuously improving campaign performance.
Canada Workshop Series
Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.
Google News Initiative: Introduction to Core Web Vitals
Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.
Growing your readership
Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them
Asia Pacific
Partners: Echos, Splice
Participants: Australian Community Media, India Today, Frontier Myanmar, Malaysiakini, Mamamia, Metro TV, READr, TurkBox
Canada (Contributions) - Reader Revenue
News Revenue Hub, Membership Puzzle Project
Latin America - Reader Revenue
Mather Economics, WAN-IFRA
Clarín, El Espectador, Estadão, Estado de Minas, Folha, La Nación, Nexo Jornal, Reforma
North America - Reader Revenue
FTI Consulting, Local Media Association
Latin America (Contributions) - Reader Revenue
Blacksip Digital, Mirum, Technology For Solutions, Iconosur, News Revenue Hub, Membership Puzzle Project, WAN-IFRA
Europe (Subscriptions) - Reader Revenue
FT Strategies, INMA
Dennik N, El Mundo, Gazeta Wyborcza, Kurier, La Croix, MittMedia, RP Online, The Independent
Asia-Pacific (Subscriptions) - Reader Revenue
FTI Consulting, WAN-IFRA
North America - Audience Development
Round 1: Bethesda Beat, Bridge Michigan, CalMatters, Center for Investigative Reporting, Center for Public Integrity, Crosscut, Daily Memphian, DCist, Denverite, MinnPost, Mississippi Today, Next Avenue, Rivard Report, The Capital Times, #ThisIsTucson
Round 2: Le Soleil, The Current GA, The Journal Gazette, Univision Sacramento and WBUR, The Discourse, Cold Tea Collective, National Catholic Reporter, Retro Report and The Trace.
Latin America - Audience Development
Round 1: CNN Brasil, Estadão, Grupo Abril, Pagina 12, Publimetro, Reforma, RPP Noticias, UOL
Round 2: Aos Fatos, Diário do Rio de Janeiro, Diario El Comercio, Diario Libre, Editora O Dia, El Colombiano, Jota, La Hora, La Nación, La Opinión, La Tercera, La Voz, O Liberal, O Tempo and Sistema Costa Norte de Comunicação.
Table Stakes Europe - Audience Development
WAN-IFRA (Europe)
Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)
Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, SME.sk (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd
Americas (Subscriptions) - Reader Revenue
Local Media Association, WAN-IFRA
Boone Newspapers, Corporación La Prensa (Panama), Editora Globo (Brazil), FP Canadian Newspapers Limited Partnership, Jornal Correio (Brazil), Metro Market Media, O Tempo (Brazil), Rede Gazeta (Brazil), Startups.com.br (Brazil), SupChina, The Juggernaut, The Times-Picayune and Advocate, and Woodward Communications
Brazil - Digital Startups
Echos, Insper
North America - Digital Startups
LION Publishers
North America - Advertising Revenue
10up, LION
BK Eagle, BK Reader, Long Beach Post, Nola Messenger, Oil City News, San Angelo Live, Vermont Digger
North America (Rewarded Ads) - Advertising Revenue
10up
Latin America - Advertising Revenue
MightyHive
Ambito, Brasil 247, BioBio, Catraca Livre, Correio 24h, Estadão, Exame, Folha de Vitória, Gazeta do Povo, Grupo Expansión, Grupo Imagen, Grupo NZN, iBahia, iG, Infomoney, Jovem Pan, La Gaceta, Lance!, La Republica, Metrópoles,Minuto Uno, Nexo, NSC, O Antagonista, O Povo, O Dia, Pulzo, Rede Gazeta, RBS, RCN, Semana.
Asia Pacific - Advertising Revenue
AnyMind Group, ProPS & CCI (Dentsu)
Ayobandung, Beritasatu, KR Jogja, The Ibaraki Shimbun Co., Ltd, Iwate Nippo Co., Ltd, Kumamoto Nichinichi Shinbun Co.,Ltd, Medan Pos, The Niigata Nippo Co., Ltd,Oita Godo News Company, Radar Cirebon, Sanyo Shimbun Co.,Ltd.,Shikoku Shimbun Co., Ltd,Suara Surabaya, Sukabumi Update, Tokushima Shimbun, The To-o Nippo Press Co.,Ltd, Wartaekonomi
US Ad Transformation Lab - Advertising Revenue
10up, AAN, NAHP and NNPA
Afro-American Newspapers, Al Día en América, Blavity News, The Cincinnati Herald, The Dallas Examiner, El Latino, The Houston Defender, Houston Forward Times, Impacto Latino, La Mega Media Cleveland, La Noticia, La Opinion, Michigan Chronicle, The Mississippi Link, Noti Bomba, Post News Group, Our Weekly Los Angeles Newspaper, The Philadelphia Tribune, Precinct Reporter, Prensa Arizona, QCity Metro, The Sacramento Observer, The Seattle Medium, Texas Metro News, The Tri-State Defender, Vida Newspaper and Westchester Hispano.
North America Sponsorships Lab - Advertising Revenue
Blue Engine Collaborative, INN
Round 1: Block Club Chicago, Cityside, The CT Mirror, Current, Futuro Media, Grist, VTDigger
Round 2: The Atlanta Voice, Bridge Michigan, Caribe Communications & Publications, Colabora, El Confidencial, Diamond Diaspora Media, Discourse Media, El Paso Matters, Energetic City, The Forward, Mississippi Today, Mutante, Sahan Journal, Spotlight PA
North America - Data
Deloitte Consulting, Local Media Association
Meredith, NBC O&O, Philadelphia Inquirer, St Louis Post Dispatch, The Seattle Times, Tampa Bay Times
Asia Pacific - Data
MightyHive, 55 the data company, Datalicious, e-Agency, Tatvic
Jagran New Media, Mainichi, New Zealand Media Entertainment, South China Morning Post, Star Media Group, UDN
Asia Pacific - Audience Development
Echos, Splice
Australian Community Media, India Today, Frontier Myanmar, Malaysiakini, Mamamia, Metro TV, READr, TurkBox
Hispanoamérica - Digital Startups
Avispa Midia, Ciencia del Sur, Conexion Migrante, ESCENARIO TLAXCALA, Feminacida, la vida de nos, Muy Waso, No Ficcion, Verificado, Wambra
Europe - Digital Startups
European Journalism Center, Media Lab Bayern
Átlátszó Erdély, Baynana Magazine, Časoris, Girlhood, Média'Pi !, Mensagem de Lisboa, Radar Magazine, Recorder, shado mag, SideStreet Malta
India - Digital Startups
Echos, DIGIPUB
BehanBox, Bisbo, East Mojo, ED Times, Headline Network, Main Media, Suno India, The Bridge, The Cue, The Probe
Design Lab Playbook
Ontdek lessen van zeven mediabedrijven in Azië-Pacific die design thinking gebruikten om oplossingen te ontwikkelen voor echte zakelijke uitdagingen.
Advertising Revenue Playbook
Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.
Playbook voor lezersopbrengst
Versterk uw inkomstenmodel voor lezers met best practices en lessen van wereldwijde uitgevers en branche-experts.
Google News Initiative News Playbook voor consumenteninzichten
Vergroot uw publiek en verbeter de loyaliteit met best practices en lessen van uitgevers over de hele wereld.
Uw publiek begrijpen
Een samenvatting van bronnen die zijn ontwikkeld door het Google Nieuws-initiatief om nieuwsorganisaties te helpen bij het analyseren en uitbreiden van hun online publiek. We begeleiden de stappen om het gedrag van het publiek beter te begrijpen, de omvang en betrokkenheid van uw publiek te vergroten en vaardiger te worden met tools voor gegevensanalyse.
Toenemend bereik en verdiepende betrokkenheid
Een overzicht van bronnen en tactieken van het Google Nieuws-initiatief om nieuwsorganisaties te helpen hun online doelgroep te vergroten en de tijd die uw publiek aan uw berichtgeving besteedt, te vergroten.
Een publieksgerichte cultuur opbouwen
Een overzicht van bronnen en tactieken van het Google Nieuws-initiatief om nieuwsorganisaties te helpen een 'publieksgerichte cultuur' te ontwikkelen en uw berichtgeving te ordenen op basis van de behoeften van uw gemeenschap.
BNI Startups Playbook
Begrijp de uitdagingen en mogelijke oplossingen waarmee u rekening moet houden bij het starten van een nieuwsbedrijf
Speelboek voor gegevensvolwassenheid
Lees meer over de strategische en tactische stappen die nieuwsorganisaties nemen om hun datastrategieën op te bouwen en te verbeteren.
Gids voor het taggen van nieuws (NTG)
News Tagging Guide is een gratis tool waarmee u het meeste uit Google Analytics kunt halen door betere gegevens vast te leggen.
Diagnose gebruikerstrechter
Vergelijk uw prestaties in de gebruikerstrechter met branchebenchmarks. Identificeer tactieken die u kunt gebruiken om uw prestaties te verbeteren.
Opportuniteitsgrootte
Bepaal uw lezersinkomsten. Begrijp hoe veranderingen in belangrijke variabelen uw omzetpotentieel beïnvloeden.
Doelen stellen
Ontwikkel een reeks tactieken en activiteiten om uw langetermijndoelen voor lezersinkomsten te bereiken.
News Consumer Insights
Identificeer de optimalisaties van de lezerstrechter om de winstgevendheid te vergroten en diepere lezersrelaties op te bouwen.
Realtime Content Insights
Identificeer in realtime de meest populaire artikelen, video's en trending regionale onderwerpen.
Digital Transformation through Data
Onze Data Maturity Benchmarking-oefening helpt u te beoordelen hoe goed u gegevens gebruikt om uw zakelijke doelen te bereiken en biedt aanbevelingen op maat terwijl u uw toekomst plant.