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Doelgroepontwikkeling

32 items
1200 minuten
beginner
intermediate
Wij hebben deze bronnen ontworpen om u te helpen meer lezers aan te trekken en hun betrokkenheid te verdiepen. Deze materialen zijn ontwikkeld met behulp van industrie-experts en nieuwsorganisaties over de hele wereld.
  • Workshops

    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • Workshops

    Expert Panel: How to grow your audience and keep them engaged in North America (English)

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • Workshops

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • Workshops

    Setting an Audience-Centric Culture

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • Workshops

    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • Workshops

    Google News Initiative: Introduction to Core Web Vitals

    Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

  • Workshops

    Growing your readership

    Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

  • Workshops

    Crafting Digital Newsletters

    Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

  • Workshops

    Data Driven Content

    Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

  • Workshops

    News Consumer Insights & Realtime Consumer Insights

    Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

  • Workshops

    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • Workshops

    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • Workshops

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • Workshops

    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • Workshops

    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • Workshops

    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • Workshops

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • Workshops

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • Workshops

    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • Workshops

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • Workshops

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • Workshops

    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged in North America (English)

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Setting an Audience-Centric Culture

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • workshops icon
    Google News Initiative: Introduction to Core Web Vitals

    Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

  • workshops icon
    Growing your readership

    Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community. The session will cover: - The world is changing and so is your reader. What do your customers want?Ways to maintain loyal readers as reader behaviour changes over time. - Suggestions on how to become more relevant to you readers. - How to create a user journey map to help understand who your future readers are and what you could offer them

  • workshops icon
    Crafting Digital Newsletters

    Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content. The session will cover: How newsletters can be an important tool for growth and retention. Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'. Some of the set up requirements for producing a newsletter.

  • workshops icon
    Data Driven Content

    Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends. The session will cover: The demand for data driven content and how this can help improve engagement. How your own data could help change your reader’s experience based on their preferences. How to access the Google Analytics insight tools.

  • workshops icon
    News Consumer Insights & Realtime Consumer Insights

    Understand your analytics with a suite of tools to gain more insights into your content’s performance. The session will cover: How to use an action-led approach to data analysis with the News Consumer Insights tool. Using real time content insights to see what content is performing well. How to use the news tagging guide to help optimise your analytics approach.

  • workshops icon
    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Building an Audience-Centric Culture (3 of 3)

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Understanding your Audience (1 of 3)

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Expert Panel: Real examples and best practices on building effective and sustainable digital advertising businesses

    Learn what news organizations in North America have done to monetize their web content and grow digital advertising revenue. In this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • draaiboek icoon

    Google News Initiative News Playbook voor consumenteninzichten

    Vergroot uw publiek en verbeter de loyaliteit met best practices en lessen van uitgevers over de hele wereld.

  • draaiboek icoon

    Uw publiek begrijpen

    Een samenvatting van bronnen die zijn ontwikkeld door het Google Nieuws-initiatief om nieuwsorganisaties te helpen bij het analyseren en uitbreiden van hun online publiek. We begeleiden de stappen om het gedrag van het publiek beter te begrijpen, de omvang en betrokkenheid van uw publiek te vergroten en vaardiger te worden met tools voor gegevensanalyse.

  • draaiboek icoon

    Toenemend bereik en verdiepende betrokkenheid

    Een overzicht van bronnen en tactieken van het Google Nieuws-initiatief om nieuwsorganisaties te helpen hun online doelgroep te vergroten en de tijd die uw publiek aan uw berichtgeving besteedt, te vergroten.

  • draaiboek icoon

    Een publieksgerichte cultuur opbouwen

    Een overzicht van bronnen en tactieken van het Google Nieuws-initiatief om nieuwsorganisaties te helpen een 'publieksgerichte cultuur' te ontwikkelen en uw berichtgeving te ordenen op basis van de behoeften van uw gemeenschap.

  • playbook icon
    Google News Initiative News Playbook voor consumenteninzichten

    Vergroot uw publiek en verbeter de loyaliteit met best practices en lessen van uitgevers over de hele wereld.

  • playbook icon
    Uw publiek begrijpen

    Een samenvatting van bronnen die zijn ontwikkeld door het Google Nieuws-initiatief om nieuwsorganisaties te helpen bij het analyseren en uitbreiden van hun online publiek. We begeleiden de stappen om het gedrag van het publiek beter te begrijpen, de omvang en betrokkenheid van uw publiek te vergroten en vaardiger te worden met tools voor gegevensanalyse.

  • playbook icon
    Toenemend bereik en verdiepende betrokkenheid

    Een overzicht van bronnen en tactieken van het Google Nieuws-initiatief om nieuwsorganisaties te helpen hun online doelgroep te vergroten en de tijd die uw publiek aan uw berichtgeving besteedt, te vergroten.

  • playbook icon
    Een publieksgerichte cultuur opbouwen

    Een overzicht van bronnen en tactieken van het Google Nieuws-initiatief om nieuwsorganisaties te helpen een 'publieksgerichte cultuur' te ontwikkelen en uw berichtgeving te ordenen op basis van de behoeften van uw gemeenschap.

  • Interactieve opdrachten

    Realtime Content Insights

    Identificeer in realtime de meest populaire artikelen, video's en trending regionale onderwerpen.

  • Interactieve opdrachten

    News Consumer Insights

    Identificeer de optimalisaties van de lezerstrechter om de winstgevendheid te vergroten en diepere lezersrelaties op te bouwen.

  • interactive exercises icon
    Realtime Content Insights

    Identificeer in realtime de meest populaire artikelen, video's en trending regionale onderwerpen.

  • interactive exercises icon
    News Consumer Insights

    Identificeer de optimalisaties van de lezerstrechter om de winstgevendheid te vergroten en diepere lezersrelaties op te bouwen.