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Google Trends: See what's trending across Google Search, Google News and YouTube
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Google Trends: See what's trending across Google Search, Google News and YouTube
Find stories and terms people are paying attention to.
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Google Trends: See what's trending across Google Search, Google News and YouTube
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How Trends works.

Google Trends allows you to see the topics people are—or aren’t—following, almost in real time. Journalists can use this information to explore potential story ideas, and can also feature Trends data within news stories to illustrate a general level of interest in, say, a political candidate, social issue or event.

The Google Trends homepage features clustered topics that Google detects are related and trending together on either Search, Google News, or YouTube. Trending Stories are collected based on Google’s Knowledge Graph technology, which gathers search information from those three Google platforms to detect when stories are trending based on the relative spike in volume and the absolute volume of searches.

How Trends works.
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On the homepage.

The Trends homepage indicates what topics are trending right now, which can be helpful when choosing a story to write about. To explore how Google data can be used to tell stories, click one of the examples under Latest Stories and Insights. 

On the homepage.
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Exploring your topics.

In addition to what you see on the homepage, you can explore and gauge interest in virtually any topic, which can be useful for developing story ideas.

Let’s say you’re doing a story on the US presidential election, and want to compare the election process with that of India’s General elections happening in the same year. Just use the Trends search bar:


Enter 'India General Election' in the Google Trends search bar at the top of the homepage.


Enter 'India General Election' in the Google Trends search bar at the top of the homepage. Press Return to see your results.


Your results page will feature data visualizations for Interest over time, Interest by subregion and lists of Related topics and Related queries. 


You can add topics for simultaneous comparison by clicking + Compare and typing in your search term. 


To remove or edit a topic, hover over its box and click the three dots that appear. Then click Remove.

Exploring your topics.
Comparing groups of terms.

You can compare up to five groups of terms at one time and up to 25 terms in each group.  Group terms together by using a + symbol.

This could be useful to compare election candidates, or to look at nominees in an awards show.

Comparing groups of terms.
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Explore by language.

If you enter a search term using non-Latin characters, you’ll see data from all countries or regions that use those characters. For example, if you enter 選挙, the Japanese characters for election, your results will not include much data from the United States.

You can easily compare searches of the same term in different languages. Using the election example, just enter search term 選挙  in the first search box, then enter election in the + Compare  box.

Explore by language.
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Narrowing or expanding your search by geography and time.

On the results page under the search bar, use the Worldwide and Past 12 months dropdowns to refine your exploration further by region and/or time period.

Narrowing or expanding your search by geography and time.
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More about trends.

Information on how to better understand Google Trends data and read its charts can be found in our Google Trends: Interpreting the Data tutorial, and also in the Trends Help Center accessible from the menu in the upper left of the homepage.

More about trends.
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DOE EEN KORTE QUIZ OM TE TESTEN WAT U GELEERD HEBT.
What factors does Google use to determine which topics are “trending?”
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When you click on a topic in “Stories trending now,” which type of information is NOT available?
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When you perform a query in Google Trends, what types of information will surface in your immediate results?
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VRAAG 4 VAN 5
When you enter a query as a “search term” versus a “topic” which of the following is true?
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VRAAG 5 VAN 5
What are the maximum number of terms you can compare at one time?
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