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From research to visualization, learn how to use practical tools that can save you time and bring your stories to life.

Understand and grow my audience

Products to help publishers use data to understand their audience and grow reach
  • News Tagging Guide
    Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
  • Google Analytics
    Google Analytics makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not.
  • Appear in Google News
    Google News can help you reach new audiences and attract avid news readers to your site.
  • Search Console
    Improve your performance on Google Search
  • (YouTube) Video best practices
    Everything you need to know about cultivating and keeping a YouTube audience.

Strengthen digital journalism skills

Grow my revenue

Explore tools to grow your advertising and reader revenue.
  • Google Ad Manager
    Google Ad Manager helps publishers scale and monetize their storytelling across every customer interaction — from connected TVs to mobile apps and everything in between.
  • Google AdSense
    Earn money with relevant, engaging ads.
  • Google News Showcase
    Google News Showcase helps participating publishers share their expertise and editorial voice through an enhanced storytelling experience. This experience lets readers dive deeper into more complex stories. It helps them stay informed on the issues and events that local, national, and global newsrooms highlight through their Google News Showcase panels.
  • Subscribe with Google
    Optimize the subscription funnel by making it easy for readers to subscribe and enjoy their subscription content everywhere
  • Digital Maturity Benchmark
    Discover how your data maturity measures up against other news organizations, plan your progress and move up the scale.
  • Get your website on Google Search
    Improve the SEO of your website
  • Pagespeed Insights
    Make your web pages fast on all devices
  • Test my site (mobile)
    Improve your mobile site to boost your business.
  • Lighthouse webpage audits
    An open-source, automated tool for improving the quality of web pages
  • AMP
    AMP is a simple and robust web components framework that makes it easy to build fast websites that are user-first and make money.
  • AdMob
    AdMob makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business.
  • Google Funding Choices
    Funding Choices is a Consent Management Platform (CMP) that integrates with Google’s advertising services to help publishers navigate user choice for privacy regulations like GDPR and CCPA
  • Reader Revenue Opportunity Sizing

Productivity & Security