Case Studies & Research
Ebra cuts churn and grows subscribers 110%
Tempo
Daily Maverick
Food for Mzansi trains 62 citizen journalists in South Africa
iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly
Android Developer Story: The New York Times
Growing engagement with native ads: The New York Times’ approach
Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding
Brut
Robin puts tech in the hands of journalists to scale video production
South China Morning Post serves personalized content to users based on User Types
Le Monde diversifies revenues by launching a masterclass program
Ulasan increases revenue by 43% with AMP
Majalah Teras welcomes 1,200 new users with Core Web Vitals optimization
Akurat boosts user engagement & increases page speed score by 40% with Core Web Vitals
RadarCirebon increases revenue by 99% using Core Web Vitals & Web Stories
Nusadaily improves page views by 160% with Web Stories
Dong-A Ilbo Uses Google Analytics to Increase Newsletter Conversion Rate by 243%
HT Digital Streams Ltd. creates first party data through a Customer Data Platform
Egab - The journey to build a news product is far from linear
Sirius: A publishing system for Le Monde and beyond
The biggest lesson from a local news startup: listen
A Chilean startup helps newsrooms grow their audiences
The News Minute turns fans into members
The media platform helping Indonesians donate for good
Crime reporting gets a boost in readers: A GNI Journey
Designing a new local product for French urban readers
From rural India to the world: These women make the news
Gruner + Jahr drives sales with digital subbrands
Denik N and Dennik N grow reach and subscriptions
The Post and Courier experienced a 268% increase in leads after launching paid sports newsletters
DataLEADS traint meer dan 35.000 mensen in India om misinformatie te bestrijden
Tempo grows reach and revenue using Subscribe with Google
Bonnier uses data to unite a portfolio of brands
Henneo unites publishers on a first-party data platform
La Nacion uses data to optimize content and gain subscribers
Success Story Test
Energetic City uses audience insights to grow engagement
Jambalaya News helps Spanish-speaking readers access local news
Alma Preta grows business to support Afro-Brazilian journalism
The Busan Daily uses data to connect with readers
Village Media improves their overall reader engagement
News & Media Group reached new users
Lee Enterprises Tripled Digital Subscriptions
Business Insider grew their subscription business
Buzzfeed News launched a contribution model
The New Yorker improved their subscription performance
Proto Thema expanded audience outreach through new channels
Klix increased engagement through better understanding their readers
TIME improves user engagement by 40% with help from the Google News Initiative
Complex Networks increases purchases by 300% using News Consumer Insights
San Francisco Chronicle improves mobile subscriptions rate by 54% with help from News Consumer Insights.
How personalization helped media publisher Astro double its content engagement in Malaysia
Sky: Scaling for success with Sky Q diagnostics
The Motley Fool increases order page conversion rate by 26% with Optimize 360
El Mundo improves user ratings and engagement with Material Design
The Telegraph: Delivering the future of news today
Forbes: Transforming digital business publishing
PRISA Group: Breaking news and driving engagement with better analytics
Glamour.de connects offline and online shopping experiences with Google Play Billing
Android Developer Story: Nabd improves reader engagement with Material Design
View and analyze your app's ratings and reviews
AMP helps the Washington Post increase returning users from mobile search by 23%
A FASTER REDDIT WITH ACCELERATED MOBILE PAGES
AMP makes Gizmodo 3x faster on mobile
Slate gets efficient with AMP
Wired AMP’s its 20+ year archive to meet audiences online
Hearst integrates key partner and product solutions on AMP
Forbes - Redefining Modern Web Development
AMP Camp
Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy
Our holistic approach to partnering with Hearst Newspapers to meet its business needs
Built by you. Powered by us. Experienced by billions.
Product Innovation with the New York Times
Asahi.com uses a paired AMP approach for their free articles
KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign
RCS MediaGroup reports good news with AMP and PWA
Promoting Digital Sustainability by Driving User Loyalty and Engagement
Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers
Amplify Social Traffic with Sharing Icons
Driving Returning and Engaged Users with Web Push Notifications
Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions
How local news publishers engage with digital transformation and build sustainable business models in Japan
NZME boosts engagement with a bespoke content recommendation engine
Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI
Jagran New Media increases user engagement with a content planning big data solution
How Wirtualna Polska uses AI to tackle toxic content on their platform
Buzzing towards victory with native: BuzzFeed on DFP
Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick
The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%
Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%
G+J doubles programmatic and mobile revenue
Postmedia increases direct sales efficiency with Programmatic Guaranteed
Aller Media increases viewability with Native Ads on Google Ad Manager
The Economist Boosts its Digital Business with DoubleClick
Google Surveys 360: BuzzFeed Case Study
Android Developer Story: Le Monde increases subscriptions with Google Play Billing
Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick
Programmatic Guaranteed with custom creatives delivers scale for Vox Media
Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services
Google Surveys: Empowering digital journalism with the Trinity Mirror
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
Grupo Reforma boosts conversion rates by 43% using Subscribe with Google
Winning The Breaking News Battle With AMP and Google News
Making a Case for Programmatic
F.A.Z.: Paywall Content Selection Using AI
Sanoma: Serving Subscriptions With the Help of Technology
Voice of San Diego identifies new audience, revenue opportunities with virtual events
essen & trinken gets foodies cooking across surfaces using Subscribe with Google
When computers learn to swear: Using machine learning for better online conversations
How journalists can tell compelling stories using VR
Flourish helps journalists create easy data visualizations
What the Guardian Learned From Its Groundbreaking VR Piece
Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative
Electionland: A deeper look into our first collaborative reporting initiative
A seat at the table: Google News Lab & Euronews talk to French voters in 360
Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil
A new machine learning app for reporting on hate in America
Building trust online by partnering with the International Fact Checking Network
Experimenting with VR at the South China Morning Post
The Washington Post: Combining world-class journalism with the latest technology
The Young Turks
The Washington Post
VTC Digital Content Center
Vox
Video Volunteers
El Universal
tvOne
TVO
TV Asahi
Tribune
TKM
Telemundo
De Telegraaf
Telefe Noticias
TBS
Sure and Share Center (MCOT)
Stern
SPIEGEL TV
ShepHertz
Rogue Rocket
Reforma
Refinery29
ProPublica
Postmedia
PBS
Nyoooz
NOS
Nexo Jornal
The New York Times
NDTV
NBC News
Narasi
MyNews
Milenio
Legit
kumparan
Kompas TV
JTBC
Jovem Pan
iNews
India Today
Imagen
HugoDécrypte
HTV
The Hill
The Guardian Nigeria
The Guardian
Grupo América
Graham
GMA Network
Global News
GEDI
Gaon Connection
Fox News
FiveThirtyEight
The Financial Times
Filo.news
Factly
Eyewitness News
Europa Press
The Economist
Eastern Broadcasting Company
DataBaaz
Dagbladet
Complex
Ciaopeople
Channels TV
CBS News
BuzzFeed News
Bloomberg
BhaDiPa
Band
The Atlantic
Atresmedia
Asianet News
Thairath
Arena Holdings
Advance Local
ABS-CBN
Johnston Press drove engagement through newsletter subscriptions
WRAL boosted newsletter signups
Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data
Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment
Netzwelt boosts engagement with a site redesign informed by News Consumer Insights
Reader Engagement leads to 10x Programmatic Revenue
Rappler empowered its news organization with better user data to achieve digital sustainability
Define Your Channel's Voice (ft. Vox)
Taiwanese publisher uses bespoke model to boost reader engagement.
Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue