Increase traffic with web notifications
Alert your audience with timely news alerts
What are web notifications?
Web notifications let you bring information to your readers, even when they're not on your website. They generally help raise awareness about timely updates.
5-15% of readers enable web notifications. Targeted web notifications can get up to 25% clickthrough rates.
Engage audiences with web notifications
Decide if you want to build web notifications, or use a third party:
- Build: Use Google Developers’ guide
- Buy: Use a technology solution
Enable your reader’s web notifications by getting their permission and collecting information from their browser.
Send your first web notification! You can adjust:
- Your message
- Who to send the message to
- When to send the message
- Prompt readers to enable web notifications after they have read at least one article.
- Write customized web notification prompts
- Tell readers why they should enable web notifications
See your web notifications traffic with News Consumer Insights (NCI)
News Consumer Insights analyzes your Google Analytics data to help you grow pages per visit.
Connect your Google Analytics to News Consumer Insights.
Navigate to Reader Engagement and scroll down to Traffic Sources.
Hover over the blue bubble that says Notifications to see how much of your traffic comes from web notifications.
If you don’t have web notifications, or <1% of your traffic comes from web notifications, a blue bubble will not display.
Click View Recommendation to see if you should focus on web notifications,
Build your audience with Google's analytics toolslesson 5 minutes BeginnerMake better decisions based on your audiences’ data
Build your audience with News Consumer Insightslesson 5 minutes BeginnerGet data-driven recommendations for your site