Sustainability Lab
As part of the Google News Initiative (GNI), YouTube has launched Sustainability Lab. Through this lab, YouTube and the GNI will work closely with news organizations around the world to accelerate innovative ideas related to financial sustainability for video news across three cohorts: advertising revenue, user revenue, and cost savings.
Selected Projects
20 partners will work closely with a group of their peers and the GNI YouTube team over the next 12 months to execute their projects and share their learnings with the broader news ecosystem.
Advertising Revenue
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ABC NewsBuild a content-tagging API to optimize revenue potential of breaking news videos
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Fox NewsGenerate more value from livestreams via replays
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VibraUtilize custom analytics to categorize videos in order to find news video patterns with artificial intelligence to identify highest revenue-potential content
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The Washington PostBuild a self-service, buy-side platform that consolidates distributed media and video supply into a single interface
User Revenue
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Bloomberg MediaBuild a YouTube membership program to capture a wider audience of paying users
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The GuardianAdapting The Guardian's contributions model for YouTube and video content
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The Financial TimesUnderstand opportunities for conversion by tracking user journey from YouTube viewer to O&O subscriber
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Kompas TVDevelop live streaming and video conferencing service offerings to B2B partners
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MediahuisMeasure and optimize the user funnel from YouTube viewer to newsletter subscriber to paying O&O subscriber
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MyNewsDevelop a data tool to identify engaging content formats for YouTube memberships program
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The New York TimesIdentify, develop and test strategies to convert YouTube viewers to O&O subscribers
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Sure and Share Center (MCOT)Develop YouTube channel membership focused on fact-checking and media literacy
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The WireDevelop a YouTube channel membership to drive user value across platforms
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Yonhapnews agencyOptimize digital platform to include video alongside text & photos for easier distribution to B2B news content buyers
Cost Savings
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AtresmediaTest a video editing/clipping tool using AI to automatically extract and publish stories from linear broadcasted content to digital
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EuronewsCreate a mobile journalism academy to develop expertise in mobile shooting, production, and editing
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MilenioIncrease efficiency of editing video content with new software for easy clipping & distribution
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Network 18Build a digital video pipeline from field reporters across the country to an internal network for AI-driven faster processing and publishing
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One IndiaBuild a platform linking local journalists with news organizations & agencies buying local editorial content
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DER SPIEGELTrain reporters for mobile reporting and develop a tool to calculate production costs for video content