Sustainability Lab

YouTube's Sustainability Lab supports news organizations as they build sustainable digital video business models across a variety of themes.

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The latest round of the Sustainability Lab focuses on unlocking the next level of sustainable growth for digital-first newsrooms. Selected participants will receive grants to strengthen their news video capabilities for the long-term, dedicated support from specialists, and the opportunity to learn from other organizations in the program.

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Selected Projects

20 partners are currently working closely with YouTube to execute projects across advertising revenue, user revenue, and cost savings, and share their learnings with the broader news ecosystem.

Advertising Revenue

ABC News

Build a content-tagging API to optimize revenue potential of breaking news videos
Fox News

Generate more value from livestreams via replays
Vibra

Utilize custom analytics to categorize videos in order to find news video patterns with artificial intelligence to identify highest revenue-potential content
The Washington Post

Build a self-service, buy-side platform that consolidates distributed media and video supply into a single interface

User Revenue

Bloomberg Media

Build a YouTube membership program to capture a wider audience of paying users
The Guardian

Adapting The Guardian's contributions model for YouTube and video content
The Financial Times

Understand opportunities for conversion by tracking user journey from YouTube viewer to O&O subscriber
Kompas TV

Develop live streaming and video conferencing service offerings to B2B partners
Mediahuis

Measure and optimize the user funnel from YouTube viewer to newsletter subscriber to paying O&O subscriber
MyNews

Develop a data tool to identify engaging content formats for YouTube memberships program
The New York Times

Identify, develop and test strategies to convert YouTube viewers to O&O subscribers
Sure and Share Center (MCOT)

Develop YouTube channel membership focused on fact-checking and media literacy
The Wire

Develop a YouTube channel membership to drive user value across platforms
Yonhapnews agency

Optimize digital platform to include video alongside text & photos for easier distribution to B2B news content buyers

Cost Savings

Atresmedia

Test a video editing/clipping tool using AI to automatically extract and publish stories from linear broadcasted content to digital
Euronews

Create a mobile journalism academy to develop expertise in mobile shooting, production, and editing
Milenio

Increase efficiency of editing video content with new software for easy clipping & distribution
Network 18

Build a digital video pipeline from field reporters across the country to an internal network for AI-driven faster processing and publishing
One India

Build a platform linking local journalists with news organizations & agencies buying local editorial content
DER SPIEGEL

Train reporters for mobile reporting and develop a tool to calculate production costs for video content