The Google News Initiative in Action

Success Stories

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Storytelling

2017

Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.

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2017

Building trust online by partnering with the International Fact Checking Network.

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2017

A new machine learning app for reporting on hate in America.

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2017

Impacto.jor: A coalition to measure the impact of journalism in Brazil.

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2017

Euronews & VR Stoytelling during the European elections in 2017.

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2017

A look at Electionland, a collaborative reporting initiative to cover the US election.

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2017

Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.

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2017

What the Guardian Learned From Its Groundbreaking VR Piece.

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2018

Flourish helps journalists create easy data visualizations.

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2017

How journalists can tell compelling stories using VR.

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2017

Using machine learning for better online conversations.

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2017

Publishers use YouTube to fuel their storytelling and reach new audiences.

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Monetization

2018

The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.

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2017

Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.

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2017

Programmatic Guaranteed with custom creatives delivers scale for Vox Media.

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2017

Time Inc. grows revenue with “Adapt” native video ad units.

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2016

Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.

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2016

Sinclair quickly delivers news that matters by increasing mobile site speed.

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2016

Le Monde increases subscriptions with Google Play Billing.

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2016

BuzzFeed uses Google Surveys 360 to test ad effectiveness.

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2016

Grupo Expansión sees greater viewability with Native Ads on DoubleClick.

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2016

The Economist boosts its digital business management with DoubleClick.

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2016

AccuWeather Delivers Enhanced Value to Advertisers With Better Visibility.

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2016

Aller Media increases viewability with Native Ads on DoubleClick.

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2016

The New York Times grows engagement with Native Ads.

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2016

Gannett maximizes demand for all their inventory with First Look.

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2016

Postmedia increases direct sales efficiency with Programmatic Guaranteed.

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2016

G+J doubles programmatic revenue and 10X mobile revenue growth.

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2016

Demand Media creates efficiency through programmatic selling.

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2016

Condé Nast and MediaCom improves efficiency with Programmatic Guaranteed.

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2016

Gannett uses Google Opinion Rewards to monetize its content.

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2016

De Persgroep gains efficiencies using Programmatic Guaranteed.

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2015

Condé Nast revenue leaps 800% using private marketplaces in Ad Exchange.

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2015

The Telegraph increases revenue by 126% with Ad Exchange.

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2014

Il Meteo uses DoubleClick to successfully monetise their website and apps.

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2014

The NY Times uses Google Play Billing to maximize subscriber growth.

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2014

Milliyet creates a new revenue stream for their business using DoubleClick products.

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2014

BuzzFeed uses DoubleClick to support its international mobile growth.

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Distribution & Engagement

2017

Noteworthy AMP pages on the web, using key AMP features.

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2017

Redefining Modern Web Development.

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2017

Telegraph reaches over one million monthly readers on Google Play Newsstand.

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2017

Hearst integrates key partner and product solutions on AMP.

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2016

Wired AMPs its 20+ year archive to meet audiences online.

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2016

Slate gets efficient with AMP.

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2016

Gizmodo gets 3x faster on mobile with AMP.

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2016

Reddit is creating web pages that load almost instantly by leveraging AMP.

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2016

Washington Post increase returning users from mobile search by 23% with help from AMP.

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2015

Domain increases installs by 44% with Material Design and Google Play services.

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2016

The Economist Espresso increases ratings by launcing ratings requests.

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2016

Nabd improves reader engagement with Material Design.

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2016

Expressen Sport app improves content engagement with new onboarding and navigation.

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2016

Glamour.de connects offline and online shopping experiences with Google Play Billing.

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2016

Aftenposten improves retention by allowing readers to customize notifications.

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Data & Infrastructure

2016

Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.

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2014

AccuWeather measures holistic analytics with Google Analytics Premium.

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2016

El Mundo improves user ratings and engagement with Material Design.

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2016

The Motley Fool increases order page conversion rate by 26% with Optimize 360.

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2016

Sky News sets Guinness world record for live video streams using Google Cloud Platform.

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2018

Astro doubles content engagement with a personalized approach to content recommendation.

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