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Case Studies

GNI YouTube Innovation Funding supported 87 news organizations in 23 countries to build sustainable video operations. Find out more about the outcomes and best practices gathered from these projects.

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ABS-CBN

ABS-CBN embraces digital video and explores new ways of engaging audiences

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Arena Holdings

Arena Holdings invests in human resources, technology, and training to elevate the quality of their digital journalism

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The Atlantic

The Atlantic experiments with content formats to help grow YouTube subscriber base

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Brut

Brut adapts its content formats to deepen engagement with the YouTube audience

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BuzzFeed News

BuzzFeed News builds a video newsroom and experiments with formats to improve YouTube performance and grow subscriber base

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Eastern Broadcasting Company

EBC leans into livestreaming and increases audience engagement and revenue

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Fox News

Fox leans into latest YouTube tools and features to grow subscribers and revenue

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GMA Network

By leaning into digital-first video, GMA reinvigorates their traditional media brand, engages a new audience, and reduces production costs

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The Guardian Nigeria

The Guardian Nigeria builds a digital newsroom and establishes their voice in the digital video news space

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HugoDécrypte

HugoDécrypte experiments with new formats to make news and current affairs more accessible to younger audiences

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Imagen

Grupo Imagen experiments with digital-first video formats to better engage YouTube audiences

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Le Monde

Le Monde engages new, younger audiences by experimenting with new digital video formats

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MyNews

MyNews experiments with formats, channel memberships, and new partnerships to drive sustainable growth

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Postmedia

Postmedia creates a new video-first brand to connect with younger audiences

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TV Asahi

TV Asahi integrates YouTube and Google maps in a new website to commemorate the March 2011 earthquake

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Vox

Vox experiments with YouTube memberships to deepen relationships with loyal fans

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