GNI Digital Foundations Lab

What is your work email address? *

What is your name? Please specify first and last. *

What news organization do you work for? *

If applicable, what is your news organization's parent organization?

What is your role/title in the organization? *

Please provide your news organization's primary website. *

Which country is your news organization based in? *

Which city is your news organization based in? *

What geographic area(s) does your editorial coverage primarily focus on? *

Neighborhood(s)
City/Town(s)
County/Regional district(s)
State
Multi-state
National/International
Themed Content

On average, how often do you publish digital content? *

Daily
Semi-weekly
Weekly
Bi-weekly
Monthly/Other
N/A

On average, how many digital articles do you publish per day? *

Less than 1 article
2-3 articles
4-10 articles
11-20 articles
21-50 articles
More than 50 articles

In what year was your business launched? *

What is the size of your organization? If applicable, please only select for the title you are applying for (and not your parent organization). *

1 employee
2-5 employees
6-20 employees
21-50 employees
51-100 employees
More than 100 employees

Do you aim to primarily serve any of these underrepresented communities as part of your editorial strategy or coverage? Please select all that apply. *

Communities with English as a second language
Ethnic communities
Immigrant communities
LGBTQI communities
Low-income communities
People of color
None of the above
Other

If you selected “Other” in the previous question, please specify.

How do your leadership, staff and contractors reflect the communities you serve as far as race, ethnicity, gender, generation and socio-economic class? *

How many digital monthly active users do you currently have? *

Less than 50,000
50,000 - 99,999
100,000 - 249,999
250,000 - 499,999
500,000 - 999,999
1,000,000+

What is your year-over-year monthly active user growth rate, compared to last year? Please enter a percentage. *

What percentage of your content is original reporting? *

Less than 50%
51 to 75%
More than 75%
I don't know

What is your organization’s gross annual revenue for the year expected to be? *

Please note your preferred Phase 2 track. Please select this based on your organization's opportunity (strategic revenue potential), alignment (capability to execute), and readiness to make advancements in the near term (people, processes and technology).

Advertising/Sponsorship Revenue
Reader Revenue

What percentage of your total revenue comes from digital revenue? *

Less than 1%
1-10%
11-25%
26-50%
More than 50%

Do you currently have a digital sponsorships business? *

No, and we are not launching one in the next 6 months
No, but we will be launching one in the next 6 months
Yes

If you answered "Yes" to the previous question, please describe the nature of your business with as much detail as possible.

If you have a digital reader revenue model, what is your primary reader revenue approach?

Subscriptions
Memberships
Donations
I do not have a digital reader revenue model

What percentage of your total revenue comes from reader revenue vs. advertising revenue? Please provide information for both print and digital. *

What percentage of your digital revenue comes from direct reader revenue (subscriptions, membership, donations)? *

What percentage of your digital revenue comes from business revenue (sponsorships/advertising/events/etc.)? *

What percentage of your digital revenue comes from philanthropic revenue (grants, major gifts, etc.)? *

Is there someone within your organization that is focused on developing and evolving your advertising / sponsorships strategy? If so, please describe their role(s). *

Is there someone within your organization that is focused on developing and evolving your reader revenue strategy? If so, please describe their role(s). *

Complete this sentence: “If I could change one thing to make my business stronger, it would be _____." *

Does your organization use audience analytics tools? *

Yes
No

If you answered "Yes" to the previous question, what tool(s) does your organization use?

On a scale of 1-5, how would you rate your organization's data capability? E.g., access to reports/insights, use of data to make decisions, etc. *

1 - Not at all effective
2 - Somewhat effective
3 - Moderately effective
4 - Very effective
5 - Completely effective

Please elaborate on your answer to the previous question. *

Does your organization use an online ad management platform? *

Yes
No

If you answered "Yes" to the previous question, what online ad management platform does your organization use?

Is your organization's website on a CMS platform? *

Yes
No

If you answered "Yes" to the previous question, what CMS does your organization use? E.g., Drupal, WordPress, Joomla, etc.

Does your organization use a CRM to manage sales prospects and revenue? *

Yes
No

If you answered "Yes" to the previous question, what CRM does your organization use?

Do you have plans to make any technology shifts during the course of the Lab? E.g., moving to a new CMS, adding new site features, etc. *

Yes
No

If you answered "Yes" to the previous question, please describe the anticipated changes.

Why do you want to participate in the GNI Digital Foundations Lab? *

As part of this Lab, are you comfortable collaborating and exchanging ideas, data and details about what you’re working on (including collateral) with other news organizations participating in the Lab? *

Yes
No

Are you comfortable sharing business data with Lab coordinators? E.g., audience or revenue data. *

Yes
No

If selected, who would be your organization's project manager during the Lab? *

If selected, who else from your team would you anticipate to be actively involved in this Lab (i.e., attending all sessions and coaching)? Please describe their roles. You may include a maximum of four people in addition to the project manager. *

If selected, who from your executive team would be your organization's executive sponsor? *

Will participants in the Lab be able to meet program expectations for participation? We expect each team to dedicate an average of 5-10 hours to the Lab per team per week. *

Yes
No

If selected, would your organization be open to making an announcement mentioning its participation in this program? *

Yes
No

If selected, would your organization be willing to share learnings with the greater news industry through the creation of a case study at the completion of the program? *

Yes
No

Is there anything else you'd like to share?

I authorize Google to contact me about the launch of future GNI programs or opportunities. *

Yes
No

I accept Google's Terms and Conditions and acknowledge that my information will be used in accordance with Google's Privacy Policy.

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GNI Digital Foundations Lab