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Itatiaia is a Brazilian radio station based in Belo Horizonte, Minas Gerais. It is one of the largest and most popular radio stations in the state, known for its news and sports coverage. Resource allocation has presented a significant obstacle in optimizing Core Web Vitals metrics. Additionally, a deficiency in technical expertise and knowledge has hindered efforts to enhance website performance and user experience.

Through our strategic partnership with Google, Itatiaia successfully optimized its website, achieving optimal Core Web Vitals (CWV) scores across all metrics according to the Page Speed Insights tool. This optimization, initiated in March, has yielded a substantial increase of nearly 150% in pageviews since project inception.

This significant progress is attributable to comprehensive technical enhancements, including achieving full compliance with all Core Web Vitals metrics, including the newly introduced INP metric. This milestone was reached in March, and consistent growth has been observed since.

Furthermore, we have implemented real-time Core Web Vitals monitoring tools, enabling us to take immediate corrective action in response to any identified issues, ensuring continuous optimal performance.