The Indian Express Limited is a leading Indian news media publishing company with a strong presence in both print and digital formats. Its flagship English-language dailies, The Indian Express and The Financial Express, are widely circulated and respected. The company also publishes prominent vernacular titles like Loksatta in Marathi and Jansatta in Hindi.

The Indian Express's digital arm, Indian Express Online Media Services Pvt. Ltd. (IEO), extends the reach of these publications online and manages a growing network of Indian language websites, including Indian Express Malayalam, Indian Express Tamil, Indian Express Gujarati, and Indian Express Bangla, catering to a diverse and expanding digital audience.

In a dynamic digital media landscape, The Indian Express faced the challenge of delivering a personalized user experience to meet the evolving expectations of its readers. With increasing demand for tailored content recommendations, the publication needed a robust strategy to enhance engagement, foster loyalty, and reinforce its value proposition.

Since its launch, the CDP has processed data from over 300 million users across The Indian Express Digital's group sites, facilitating a customized experience for readers. Two key experiments demonstrated the platform's impact:

-Personalized Push Notifications: By leveraging user interests, The Indian Express delivered tailored push notifications, resulting in a 95% improvement in click-through rate (CTR). This personalized approach also reduced notification clutter, enhancing the user experience.

-"Curated for You" Section: A personalized content section was launched on the "MyExpress" page of indianexpress.com. This feature, initially rolled out to 0.1% of users, generated an additional 300,000 monthly pageviews, demonstrating the potential for increased engagement through personalization.

The Indian Express's successful implementation of a CDP demonstrates the power of data-driven personalization in enhancing user engagement and delivering a superior reader experience. By capturing valuable user insights and tailoring content recommendations, the publication has strengthened its relationship with its audience and reinforced its position as a leading source of news and information.