Henneo is one of the leading media groups in Spain with more than 24 million users (Comscore). The organization has promoted a media alliance called Alayans, uniting 15 publishers across more than 45 websites. In a world that is moving towards a higher focus on transparency and user privacy, many publishers anticipate challenges in being able to monetize their content properly as they rely on third-party cookies.
Alayans recognised that they needed to create a future-proof data platform in order to unify and support digital transformation across a varied portfolio of brands while keeping user data safe. This project’s aim is to help local and niche publishers within the organization become more efficient by providing unifying technology and increasing monetization without the use of third-party cookies.