Streamlining digital media asset management
Although one of the biggest and most popular print and digital media publishers in Slovakia, Petit Press’s outdated tech stack hindered their newsroom operations. Their online news portal, SME.sk, attracts more than 2.6 million monthly visitors and 60,000 paid subscribers. Each month, the publisher garners 3.5 million podcast plays and 1.5 million video views, and displays a total of 1.5 million original images in their articles.
With such a vast output of content, Petit Press struggled to manage millions of images, audio, and video assets that power their media. They used a “patchwork of solutions” that was not only expensive to maintain but also difficult and time-consuming for journalists, especially when manually distributing and archiving assets, which led to lost content.
In May 2022, as part of their ongoing digital transformation, Petit Press partnered with the Google News Initiative (GNI) to build an open-source digital asset management (DAM) system to help their 250-person team more efficiently store, manage, and distribute media-rich assets.