Resources for Reference Publishers

Tools, trainings, and resources designed in partnership with industry experts to help you grow your audience and revenue.

Get the slides from the workshop

Welcome! Google is proud to support reference publishers through our free resource library.

Your Partner Managers

Adriana, Angelica, Claire, Elena, Ruth, and Sean

Learn the latest best practices

Build your audience on Search

Help more people discover your news

Learn more about your audience with surveys

Understand your audience, their habits, and what they value with surveys

Increase site traffic with newsletters

Build your relationship with your best audiences

Build your audience with News Consumer Insights

Get data-driven recommendations for your site

Resources from the workshop

Self-assess your content

Create helpful, reliable, people-first content

Search's guidance on AI-generated content

See how your articles are performing, in real time

Google Search Console

Improve your performance on Google Search

Google Trends

Explore what the world is searching for right now

Google Search Central

Get your website on Google Search

PageSpeed Insights

Make your web pages fast on all devices

Get insights from our tools

News Consumer Insights

Get data-driven recommendations for your site

Realtime Content Insights

See how your articles are performing, in real time

News Tagging Guide

Generate tags for Google Analytics to collect better data and unlock insights

Need something else?

Mehves Tangun

News & Information Partnerships

Tina Xiao

Global Programs, Google News Initiative

Tina curates best practices on how to grow audiences and revenue from Google’s work with thousands of news organizations globally. Before Google, Tina worked in Strategy at ABC News, helping executives grow ABCNews.com, FiveThirtyEight, streaming, podcasts, and broadcast.

Reach Tina at tinaxiao@google.com.

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