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Itatiaia

Amplifying audience improving Core Web Vitals

Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.

The Challenge

Itatiaia is a Brazilian radio station based in Belo Horizonte, Minas Gerais. It is one of the largest and most popular radio stations in the state, known for its news and sports coverage. Resource allocation has presented a significant obstacle in optimizing Core Web Vitals metrics. Additionally, a deficiency in technical expertise and knowledge has hindered efforts to enhance website performance and user experience.

João Vitor Xavier
"We’ve been excited to see the significant results achieved since we set out to improve our Page Performance metrics. Since March when we established strong Core Web Vitals for all pages across metrics, including the new INP,we have registered a growth of almost 150% in pageviews."
João Vítor Xavier
Vice President, Itatiaia

The Solution

Through our strategic partnership with Google, Itatiaia successfully optimized its website, achieving optimal Core Web Vitals (CWV) scores across all metrics according to the Page Speed Insights tool. This optimization, initiated in March, has yielded a substantial increase of nearly 150% in pageviews since project inception.

This significant progress is attributable to comprehensive technical enhancements, including achieving full compliance with all Core Web Vitals metrics, including the newly introduced INP metric. This milestone was reached in March, and consistent growth has been observed since.

Furthermore, we have implemented real-time Core Web Vitals monitoring tools, enabling us to take immediate corrective action in response to any identified issues, ensuring continuous optimal performance.

  • 100% Green scores in Core Web Vitals
  • 150% Increase in pageviews since project inception
  • 75% increase in Unique Visitors
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