This exercise can help you develop a holistic plan for your reader revenue business, starting with establishing your overall reader revenue goal, followed by confirming the target metrics to achieve it, and identifying the tactics you’ll need to implement. We’d recommend completing the User Funnel Diagnostic and Opportunity Sizing exercises before completing this exercise.
Who should use this exercise
News organizations with or without reader revenue businesses looking to develop a holistic plan and identify target metrics and tactics that will help them achieve it
Try our other two exercises
User Funnel Diagnostic
Compare your performance across the user funnel against industry benchmarks. Identify tactics you can use to improve your performance.
Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.