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User Funnel Diagnostic


Improving your news organization’s user funnel requires constant focus on the most important engagement, conversion and retention metrics. In this exercise, you can compare your user funnel metrics against industry benchmarks, provided by FTI Consulting, FT Strategies, Mather Economics, and News Revenue Hub.

Once you customize the dashboard with your own data, you’ll see a summary of tactics you can use to improve your performance. For more context on the exercise below, check out our GNI Reader Revenue Playbook.

Who should use this exercise

  • News organizations with reader revenue businesses looking to optimize their user funnel.

  • Metrics
    Your Data
    Industry Benchmark
    % Change from Benchmark
    How You’re Doing

Try our other two exercises

Estimate reader revenue

Size your reader revenue opportunity. Understand how changes in key variables affect your revenue potential.
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Goal Setting

Develop a set of tactics and activities to achieve your long-term reader revenue goals.
Start Now