User Funnel Diagnostic

Improving your news organization’s user funnel requires constant focus on the most important engagement, conversion and retention metrics. In this exercise, you can compare your user funnel metrics against industry benchmarks, provided by FTI Consulting, FT Strategies, Mather Economics, and News Revenue Hub.

Once you customize the dashboard with your own data, you’ll see a summary of tactics you can use to improve your performance. For more context on the exercise below, check out our GNI Reader Revenue Playbook.