About Us page
An About Us page highlights your mission statement and company values, plus any other information that will help people understand who you are and what you’re building. Here are some examples:
Contact Us page
A Contact Us page explains how readers, advertisers, and other stakeholders can get in touch with you as an organization and/or as individual staff members. Examples:
A media kit summarizes your audience demographics and product offerings for advertisers and other prospective clients or partners. Examples:
A business plan and pitch deck can help you explain your business idea to funders, partners, and other potential stakeholders. Here are examples of two business pitch decks and a business plan:
If you are launching your business with another person, a founders’ agreement will help you set clear, detailed, and legally enforceable expectations for how you’ll share ownership and decision-making authority. You should hire a lawyer to review whatever you agree to together, but this guide from the University of Pennsylvania's Carey Law School can help you get started.
Legal documents and support
The legal process and requirements for founding a business vary between countries and states, but online services such as NOLO can help you navigate those complexities and find resources specifically for your situation.
Ethics/Editorial Independence Policies
An ethics and editorial independence policy can help you earn trust with your community by explaining how you earn revenue, make editorial decisions, and avoid conflicts of interest. Here are some policies to draw inspiration from when developing your own.
The Institute for Nonprofit News’ Donor Transparency and Editorial Independence policies.
The Current shared this scope of work contract that it uses with its advertisers.
The Beacon shared this agreement that it uses with freelancers and other independent contractors.
Simple budget template
City Bureau’s Harry Backlund created this budget template for a LION Skills Series.
The Google News Initiative’s free data tools help news organizations make data-driven business and editorial decisions.
Audience research templates
WhereBy.Us’s Rebekah Monson created research templates to help with three types of user research: interviews, surveys and usability tests.
The Membership Puzzle Project created a library of more than 70 possible survey questions to ask your current or prospective readers.
The GNI Reader Revenue Playbook helps established digital news publishers develop and refine a strategy for earning revenue from its audience.
The Membership Puzzle Project’s Membership Guide helps established digital news publishers design, launch, and grow a successful membership program.
Building trust with readers
The Trusting News Project collected dozens of examples of how newsrooms built trust with their readers through audience engagement and education.
Culture building: Allyship
Consultant Emma Carew Grovum wrote a post on how to be an ally
in the newsroom and created this template to think about what allyship looks like for an individual and for a newsroom.
Hiring tips and best practices
OpenNews published a series of posts detailing how newsrooms “hacked” their hiring process.
Starting a nonprofit news organization
The Institute for Nonprofit News offers specific resources for starting a nonprofit newsroom in its Startup Guide.
Cash flow forecasting template
When COVID-19 hit, the Project Oasis team created a template to help publishers answer the question, "What steps can you take to maximize cash and, thereby, extend as long a time frame as possible that you’ll be able to operate during the crisis?" Here’s how to use this template.
Leveraging Radio for News Site Development
Townsquare Media offers a detailed guide on leveraging broadcast radio to launch standalone local news sites.
North American Startups Lab Report
A comprehensive recap of the inaugural GNI Startups Lab in North America, which documents the learnings and strategies which the graduated publishers are using to build their businesses.
Europe Startups Lab Report
A comprehensive recap of the inaugural GNI Startups Lab in Europe, which documents the learnings and strategies which the graduated publishers are using to build their businesses.