Data tools for news organizations
We’ve created free news industry tools to help you make data-driven business and editorial decisions.
Optimize your reader engagement funnel
News Consumer Insights
Identify reader funnel optimization opportunities to increase profitability and build deeper relationships with your readers. News Consumer Insights provides key insights and actionable recommendations based on your Google Analytics data to help grow Reader Engagement and Reader Revenue.
Optimize your reader engagement funnel
News Consumer Insights Demo Site
Visualize our actionable recommendations throughout our NCI Demo Site to optimize reader engagement and reader revenue for both your desktop and mobile sites.
Optimize your data collection
News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
Optimize your content in realtime
Realtime Content Insights
Identify in realtime which articles and videos are the most popular with your readers and what broader topics are trending in your region. Realtime Content Insights enables engaging data visualization for your newsroom and is available for publishers using all versions of Google Analytics.
Optimize your content performance
Realtime Content Insights Chrome Extension
Make the most of Realtime's Content Insight's key features as you browse your website articles thanks to our RCI Google Chrome Extension
Optimize your content strategy with data-driven recommendations
Editorial Insights Tool
Identify content insights across key audience segments using Google Analytics 360 and Big Query. Understand which content is driving performance based on Recency, Frequency and Visits of users, and engage and grow your reader base over time.
San Francisco Chronicle improves mobile subscriptions rate by 54% with help from News Consumer Insights.
Complex Networks increases purchases by 300% using News Consumer Insights
TIME improves user engagement by 40% with help from the Google News Initiative
Klix increased engagement through better understanding their readers
Proto Thema expanded audience outreach through new channels
Village Media improves their overall reader engagement
The New Yorker improved their subscription performance
Buzzfeed News launched a contribution model
Business Insider grew their subscription business
Lee Enterprises Tripled Digital Subscriptions
News & Media Group reached new users
Johnston Press drove engagement through newsletter subscriptions
WRAL boosted newsletter signups
Project FUSE and Local Media Consortsium: Helping news publishers leverage first party data
Dainik Jagran improved engagement during India’s General Election by Taking advantage of a cultural moment
Netzwelt boosts engagement with a site redesign informed by News Consumer Insights
Reader Engagement leads to 10x Programmatic Revenue
Rappler empowered its news organization with better user data to achieve digital sustainability
The Washington Post: Combining world-class journalism with the latest technology
Experimenting with VR at the South China Morning Post
Building trust online by partnering with the International Fact Checking Network
A new machine learning app for reporting on hate in America
Impacto.jor: uma coalizão para medir o impacto do jornalismo no Brasil
A seat at the table: Google News Lab & Euronews talk to French voters in 360
Electionland: A deeper look into our first collaborative reporting initiative
Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative
What the Guardian Learned From Its Groundbreaking VR Piece
Flourish helps journalists create easy data visualizations
How journalists can tell compelling stories using VR
When computers learn to swear: Using machine learning for better online conversations
Define Your Channel's Voice (ft. Vox)
essen & trinken gets foodies cooking across surfaces using Subscribe with Google
Voice of San Diego identifies new audience, revenue opportunities with virtual events
Sanoma: Serving Subscriptions With the Help of Technology
Making a Case for Programmatic
Indonesian Publishers Optimize and Monetize Their Websites, Resulting in a 95% Uplift in Digital Revenue
Winning The Breaking News Battle With AMP and Google News
Grupo Reforma boosts conversion rates by 43% using Subscribe with Google
Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed
Google Surveys: Empowering digital journalism with the Trinity Mirror
Android Developer Story: Domain increases installs by 44% with Material Design and Google Play services
Programmatic Guaranteed with custom creatives delivers scale for Vox Media
Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick
Android Developer Story: Le Monde increases subscriptions with Google Play Billing
Google Surveys 360: BuzzFeed Case Study
The Economist Boosts its Digital Business with DoubleClick
Aller Media increases viewability with Native Ads on Google Ad Manager
Growing engagement with native ads: The New York Times’ approach
Improving yield, speed and control with DoubleClick for Publishers First Look and exchange bidding
Postmedia increases direct sales efficiency with Programmatic Guaranteed
G+J doubles programmatic and mobile revenue
Using private marketplaces in Ad Exchange, Condé Nast revenue leaps 800%
The Telegraph Embraces DoubleClick's Programmatic Solutions to Increase Revenue by 126%
iLMeteo forecasts Mobile growth, uses DoubleClick to monetise accordingly
Android Developer Story: The New York Times
Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick
Buzzing towards victory with native: BuzzFeed on DFP
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How Wirtualna Polska uses AI to tackle toxic content on their platform
Jagran New Media increases user engagement with a content planning big data solution
Complex Networks increased the number of shoppers purchasing by 300% on the Complex SHOP using NCI
NZME boosts engagement with a bespoke content recommendation engine
How local news publishers engage with digital transformation and build sustainable business models in Japan
Sankei Digital enabled data-driven decision making to assess website engagement, user consumption, and pave the path to subscriptions
Driving Returning and Engaged Users with Web Push Notifications
Amplify Social Traffic with Sharing Icons
Lesson from GNI Audience Lab Member Bridge MI on growing loyal readers
Promoting Digital Sustainability by Driving User Loyalty and Engagement
RCS MediaGroup reports good news with AMP and PWA
Volkswagen and EL PAÍS increase conversions by 76% with the first end-to-end AMP campaign
KG Media’s AMP optimizations resulted in a 34% uplift in overall mobile web revenue and a 6.3x increase in monthly AMP revenue
Asahi.com uses a paired AMP approach for their free articles
Product Innovation with the New York Times
Built by you. Powered by us. Experienced by billions.
Our holistic approach to partnering with Hearst Newspapers to meet its business needs
Jagran New Media boosts traffic by 115% and revenue by 4.5X by expanding AMP strategy
AMP Camp
Forbes - Redefining Modern Web Development
Hearst integrates key partner and product solutions on AMP
Wired AMP’s its 20+ year archive to meet audiences online
Slate gets efficient with AMP
AMP makes Gizmodo 3x faster on mobile
A FASTER REDDIT WITH ACCELERATED MOBILE PAGES
AMP helps the Washington Post increase returning users from mobile search by 23%
View and analyze your app's ratings and reviews
Android Developer Story: Nabd improves reader engagement with Material Design
Glamour.de connects offline and online shopping experiences with Google Play Billing
PRISA Group: Breaking news and driving engagement with better analytics
Forbes: Transforming digital business publishing
The Telegraph: Delivering the future of news today
El Mundo improves user ratings and engagement with Material Design
The Motley Fool increases order page conversion rate by 26% with Optimize 360
Sky: Scaling for success with Sky Q diagnostics
How personalization helped media publisher Astro double its content engagement in Malaysia
ABS-CBN
Advance Local
Arena Holdings
Thairath
Asianet News
The Atlantic
Atresmedia
Band
BhaDiPa
Bloomberg
Brut
BuzzFeed News
CBS News
Channels TV
Ciaopeople
Complex
Dagbladet
DataBaaz
Eastern Broadcasting Company
The Economist
Europa Press
Eyewitness News
Factly
Filo.news
The Financial Times
FiveThirtyEight
Fox News
Gaon Connection
GEDI
Global News
GMA Network
Graham
Grupo América
The Guardian
The Guardian Nigeria
The Hill
HTV
HugoDécrypte
Imagen
India Today
iNews
Jovem Pan
JTBC
Kompas TV
kumparan
La Nación
Legit
Le Monde
Milenio
MyNews
Narasi
NBC News
NDTV
The New York Times
The News Lens
Nexo Jornal
NOS
Nyoooz
PBS
Postmedia
ProPublica
Refinery29
Reforma
Rogue Rocket
ShepHertz
South China Morning Post
SPIEGEL TV
Stern
Sure and Share Center (MCOT)
TBS
Telefe Noticias
De Telegraaf
Telemundo
TKM
Tribune
TV Asahi
TVO
tvOne
El Universal
Video Volunteers
Vox
VTC Digital Content Center
The Washington Post
The Young Turks
Taiwanese publisher uses bespoke model to boost reader engagement.
Desarrollo de relaciones más profundas con la audiencia
Tempo
Tempo grows reach and revenue using Subscribe with Google
Akurat boosts user engagement & increases page speed score by 40% with Core Web Vitals
Majalah Teras welcomes 1,200 new users with Core Web Vitals optimization
The Post and Courier experienced a 268% increase in leads after launching paid sports newsletters
Ebra cuts churn and grows subscribers 110%
Dong-A Ilbo Uses Google Analytics to Increase Newsletter Conversion Rate by 243%
Haaretz Explorations – a news platform for families
Bayanat Majarra
'Vérifions' (Let's Verify)
25FTW (25 for the win!)
Quote This Woman+: WE HELP NEWSROOMS EFFICIENTLY ACCESS DIVERSE & MARGINALIZED EXPERT SOURCES
Audience acquisition and engagement through development of hyperlocal content across multiple digital channels
Mata : the voice of women
WANANCHI Reporting offers a technology-driven platform to marginalized members of the public to allow them contribute to the news ecosystem
HumAngle Membership (stylized HumAngle+)
Micro-Payments paywall for Okaz.com.sa website
Establishing a subscription and notification system for an ad-free and/or personalized reader experience
KONOHA - All-in-one subscription management system
Jourlance
ynet Young (temporary)
COM+ : The Multi-Screen OTT Platform for Curated News in Turkey
Incorporating Audience Voice into the News through Innovative AI Enabled Publishing Platform
A Bridge Across the Abraham Accords: creating a shared news-centered interaction platform for Emirati and Israeli readers
Le Monde diversifies revenues by launching a masterclass program
Robin puts tech in the hands of journalists to scale video production
South China Morning Post serves personalized content to users based on User Types
New Zealand business publication increases paid subscribers
Kannada daily newspaper sees an increase in its digital ad revenue
新聞雜誌媒體建立營運指標提升會員獲取成效
The JoongAng increased daily users and conversions with ML-based recommendation system
How EBRA made customer experience its top priority
German publisher diversifies revenue with audience engagement
The JoongAng increased ad revenue with implementation of Google Ad Manager 360
Taiwanese Magazine increases membership acquisition
South China Morning Post’s data-driven approach boosts user engagement
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Push Notifications Drive More Views to Content
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
Argentine publisher unifies data across sites
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IE Online’s Path to Subscription Excellence
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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
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Centralizing data for actionable insights