7NEWS.com.au has largely been a video and article content led website. Sports fans therefore, have typically sourced their scores, stats and fixtures from other websites. With unique access to sports rights and streaming assets, Seven was well positioned to deliver a distinctive digital sports destination for millions of fans at 7NEWS.com.au, called 7Sport. To succeed, 7Sport needed to grow a new audience base of sport loving fans and engage existing fans with innovative products.

New partnerships with scores and stats vendors needed to be established, new methods of API integrations engineered, user interface modifications were required as well as broadcast integration and promotion from teams across multiple business units.

7Sport was supported and promoted across Seven’s broadcast and digital assets, in-program and beyond, and has become a crucial digital destination for Sport on Seven as well as a key acquisition funnel for Australia’s #1 CFTA BVOD service 7plus.

With original analysis, features, opinion, video and real-time statistical tracking of matches, races and events, Seven is aiming for the 7Sport vertical to be the leading digital destination for sports fans in Australia.

The 7Sport audience has grown 20% year on year and regularly ranks as one of the top three Sports publishers for audience size in market each month (based on Ipsos iris data).

The FIFA Women’s World Cup was a huge success that saw 7Sport reach more users than ever before, improving engagement time through the 7Sport match centre by 20% and helping refer hundreds of thousands of users to 7plus for live match viewing across digital platforms.