Participation in the Google News Initiative (GNI) Advertising Lab presented Mid-Day with an opportunity to carry out a detailed diagnosis covering site performance (LCP, FID, CLS measured using Lighthouse v8), Website Code Health, Technical Site Optimisation and Advertising. The Mid-Day team implemented the recommendations which were shared by improving PageSpeed, removing unused Javascript, optimising ad placements and creating a daily newsletter. The Product, Technology and Revenue teams of the publisher also attended the webinars delivered by GNI and Readwhere as a part of Advertising Lab. These webinars were designed around Core Web Vitals, page load time, and revenue opportunities, which helped their team build a thorough understanding on these topics. Mid-Day looks forward to working further with GNI to help them grow and succeed further.