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    Resources for Transformation Tech

    Tools, trainings, and resources designed in partnership with industry experts to help you grow your audiences and revenue.

    casey
    Welcome! Google is proud to support publishers through our programs and free resource library.
    Casey Pallenik
    Google News Initiative

    Learn the latest best practices

    Get started with Google Analytics 4
    Learn about how Google Analytics 4 measures traffic, export your data, and set your analytics up for success
    Set up reports with Google Analytics 4
    Understand how Google Analytics 4 measures traffic, get automated reports, and set up custom reporting
    Build your audience with Google Analytics 4
    Understand and measure your audience with Google Analytics 4
    Increase traffic with newsletters
    Build your relationship with your best audiences
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