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    Resources for Reference Publishers

    Tools, trainings, and resources designed in partnership with industry experts to help you grow your audience and revenue.

    Get the slides from the workshop

    referencelogos

    opgreferencemanagers
    Welcome! Google is proud to support reference publishers through our free resource library.
    Your Partner Managers
    Adriana, Angelica, Claire, Elena, Ruth, and Sean

    Learn the latest best practices

    Build your audience on Search
    Help more people discover your news
    Learn more about your audience with surveys
    Understand your audience, their habits, and what they value with surveys
    Increase site traffic with newsletters
    Build your relationship with your best audiences
    Build your audience with News Consumer Insights
    Get data-driven recommendations for your site

    Resources from the workshop

    Self-assess your content

    Create helpful, reliable, people-first content

    Go
    Search's guidance on AI-generated content

    See how your articles are performing, in real time

    Go
    Google Search Console

    Improve your performance on Google Search

    Go
    Google Trends

    Explore what the world is searching for right now

    Go
    Google Search Central

    Get your website on Google Search

    Go
    PageSpeed Insights

    Make your web pages fast on all devices

    Go

    Get insights from our tools

    News Consumer Insights

    Get data-driven recommendations for your site

    Go
    Realtime Content Insights

    See how your articles are performing, in real time

    Go
    News Tagging Guide

    Generate tags for Google Analytics to collect better data and unlock insights

    Go

    Need something else?

    Mehves Tangun

    News & Information Partnerships
    Tina Xiao

    Global Programs, Google News Initiative

    Tina curates best practices on how to grow audiences and revenue from Google’s work with thousands of news organizations globally. Before Google, Tina worked in Strategy at ABC News, helping executives grow ABCNews.com, FiveThirtyEight, streaming, podcasts, and broadcast.

    Reach Tina at tinaxiao@google.com.
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