Judi Kamien came to the Springfield Daily Citizen after a career spent leading development strategy for nonprofits. But the Daily Citizen is a startup, and news consumers, Judi commented, “are a totally different animal.” The team applied to the GNI Startups Lab after six months of publishing with the goal to develop a revenue strategy that would carry them forward as they set a post-launch budget.
The Daily Citizen had shown some success launching a corporate partners program, but Judi wanted advice on how to grow that revenue stream. The team had exceeded subscription sales over the first five months, but she felt Springfield could do a better job of converting individual donors. Moreover, Judi sought a thought partner to assess Springfield’s hybrid revenue model and help her pivot strategies if needed while the organization was still young enough to adapt.
“You Know, It'S Incredibly Lonely Being In A News Organization If You'Re A Development Person. It Was Great To Connect With People, Even If They Were Journalists Working On Development And Revenue Problems, To Talk About Those Things.”
Chief Development Officer, Springfield Daily Citizen