The Challenge
NZME wanted to create a new subscription vertical that would complement their existing digital subscription products. They hypothesised that the Listener subscription would offer something different to their current audience as it’s a well known arts and culture magazine in New Zealand.
NZME needed to optimise their check out flow, with the ability to sell multiple products at the point of acquisition along with the ability to upsell their current subscribers to a Listener subscription, increasing the number of products they subscribe to and average revenue per user.