Get the most from your digital ads and increase your advertising revenue.

Pengenalan dasar-dasar periklanan digital dan berbagai alat yang diperlukan untuk menjalankan bisnis periklanan digital yang sukses. Modul ini cocok untuk mereka yang tidak memiliki bisnis iklan terprogram atau ingin penyegaran tentang dasar-dasar periklanan digital.

Pelajari apa yang telah dilakukan organisasi berita di Amerika Utara untuk memonetisasi konten web mereka dan meningkatkan pendapatan iklan digital. Di panel ini, Anda akan mendengar tentang contoh-contoh praktis dan mendiskusikan pertanyaan Anda dengan panelis.

Pelajari cara memaksimalkan potensi pendapatan iklan menggunakan wawasan pemirsa. Dalam lokakarya ini, kami akan membahas bagaimana mengukur dan menyegmentasikan audiens digital Anda dengan cara yang sesuai dengan privasi dapat membantu Anda menentukan proposisi nilai Anda kepada pengiklan. Kami akan membahas faktor-faktor yang merupakan kunci keberhasilan pendapatan iklan jangka panjang, seperti kinerja situs, tingkat keterlihatan, dan frekuensi kunjungan.

Dalam modul ini kita akan menyelami bagaimana mengembangkan solusi penjualan dan strategi produk. Kami akan membahas taktik terbaik untuk mengidentifikasi produk iklan, menentukan harga kampanye, mengemas penawaran Anda, dan terus meningkatkan kinerja kampanye.

Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense. The session will cover: How to set up your own AdSense profile and explore ad strategy via the strategy checklist. An introduction to the AdSense interface and explore some relevant types of adverts for your organisation. Different types of adverts available and look at the ad experience report.

Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher. The session will cover: Ways that third party cookies could potentially have an impact in Chrome. Potential opportunities from contextual targeting. An overview of the importance of 1st party data and a single view of the reader.

Learn what lazy loading is, the effects it will have on site experience and Ad Manager metrics, and how to implement it on your site.

Find out which ad types might work best for you and learn how to forecast your revenue rise and fall. The session will cover: Ways to design pages to help you increase your advertising impact. How you might increase your online ad viewability by using the viewability toolkit. An overview of what programmatic advertising is.

Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques. The session will cover: How the landscape for programmatic strategy is changing and evolving. An introduction to the hybrid approach and examples of publishers that have had success with it. An overview of the different approaches to help maximise your yield with the programmatic funnel.

Learn about the strategic and tactical decisions required to build and optimize a digital advertising revenue business.