Kannada Daily News Paper—Udayavani—is a part of Manipal Media Network Private Limited, India. Over the past 74 years, the publication has been an agent of change for the people of Coastal Karnataka. Today, Udayavani is a leading daily newspaper and digital news site for all Kannadigas (Kannada-speaking linguistic group) worldwide. Therefore, as a brand, Udayavani was already well-established. However, the publisher needed help to grow the site revenue and increase pageviews.