Digital Revenue Launchpad - Google News Initiative

What is your work email address? *

What is your name? Please specify first and last. *

What news organization do you work for? *

If applicable, what is your news organization's parent organization?

What is your role/title in the organization? *

Please provide your news organization's primary website. *

Which country is your news organization based in? *

Which city is your news organization based in? *

What geographic area(s) does your editorial coverage primarily focus on? *

Neighborhood(s)
City/Town(s)
County/Regional district(s)
State
Multi-state
National/International
Themed Content

On average, how often do you publish digital content? *

Daily
Semi-weekly
Weekly
Bi-weekly
Monthly/Other
N/A

On average, how many digital articles do you publish per day? *

Less than 1 article
2-3 articles
4-10 articles
11-20 articles
21-50 articles
More than 50 articles

In what year was your business launched? *

What is the size of your organization? If applicable, please only select for the title you are applying for (and not your parent organization). *

1 employee
2-5 employees
6-20 employees
21-50 employees
51-100 employees
More than 100 employees

How many digital monthly active users do you currently have? *

Less than 50,000
50,000 - 99,999
100,000 - 249,999
250,000 - 499,999
500,000 - 999,999
1,000,000+

What is your year-over-year monthly active user growth rate, compared to last year? Please enter a percentage. *

What percentage of your content is original reporting? *

Less than 50%
51 to 75%
More than 75%
I don't know

What is your organization’s gross annual revenue for the year expected to be? *

What percentage of your total revenue comes from digital revenue? *

Less than 1%
1-10%
11-25%
26-50%
More than 50%

Do you currently have a digital reader revenue business? *

No, and we are not launching one in the next 6 months
No, but we will be launching one in the next 6 months
Yes

If you answered "Yes" to the previous question, please describe the nature of your business with as much detail as possible.

What percentage of your total revenue comes from reader revenue vs. advertising revenue? Please provide information for both print and digital. *

If you have a digital reader revenue model, what is your primary reader revenue approach?

Subscriptions
Memberships
Donations
I do not have a digital reader revenue model

What percentage of your digital revenue comes from display advertising revenue? *

What type of subscriptions model does your organization have? *

Meter
Premium
Hybrid (Meter + Premium)
No Paywall/Other

If you selected “Other” in the previous question, please specify.

What is your pricing structure? E.g. $150 per year with a standard discount offer at $10 a month for first three months. *

Do you offer member benefits? E.g. Access to events, weekly newsletter, etc. *

In what year did your organization launch a digital subscriptions business? *

How many digital subscribers does your organization have today? *

What is your year-over-year digital subscriber growth rate, compared to last year? Please enter a percentage. *

What products does your news organization currently offer digital subscriptions to? Please select all that apply. *

Website | Mobile Web
ePaper or Replica Edition
Mobile App
Paid Newsletter
Other

If you selected “Other” in the previous question, please specify.

Is there someone within your organization that is focused on developing and evolving your digital reader revenue strategy? If so, please describe their role(s). *

On a scale of 1-5, where does digital reader revenue rank when it comes to business priorities? *

1 - Not at all a prioriy
2 - In discussions to explore as a topic
3 - Important but not as much as other business items
4 - One of our top 3 business priorities
5 - The top business priority in the organization

Please describe the 3-5 primary goals that you have set for your business over the next 12 months around digital reader revenue, as well as for other forms of revenue and/or audience growth. *

Please describe your biggest challenge with digital reader revenue. *

On a scale of 1-5, what is your CEO/executive leadership's buy-in about the importance of digital reader revenue? *

1 - Not at all aligned
2 - Somewhat aligned
3 - Moderately aligned
4 - Very aligned
5 - Completely aligned

Complete this sentence: “If I could change one thing to make my business stronger on digital reader revenue, it would be _____." *

Does your organization use audience analytics tools? *

Yes
No

If you answered "Yes" to the previous question, what tool(s) does your organization use?

On a scale of 1-5, how would you rate your organization's data capability? E.g. access to reports/insights, use of data to make decisions, etc. *

1 - Not at all effective
2 - Somewhat effective
3 - Moderately effective
4 - Very effective
5 - Completely effective

Please elaborate on your answer to the previous question. *

Do you have plans to make any technology shifts during the course of the Lab? E.g. moving to a new CMS, adding new site features, etc. *

Yes
No

If you answered "Yes" to the previous question, please describe the anticipated changes.

Why do you want to participate in the Digital Revenue Launchpad? *

Have you applied for or taken part in other GNI programs in the past? If yes, please name them here. *

As part of this Lab, are you comfortable collaborating and exchanging ideas, data and details about what you’re working on (including collateral) with other news organizations participating in the Lab? *

Yes
No

Are you comfortable sharing business data with Lab coordinators (e.g. audience or revenue data)? *

Yes
No

If selected, who would be your organization's project manager during the Lab? *

If selected, who else from your organization would you anticipate to be actively involved in this Lab (i.e., attending all sessions and coaching)? Please describe their roles. You may include a maximum of four people in addition to the project manager. *

If selected, who from your executive team would be your organization's executive sponsor? *

Will participants in the Lab be able to meet program expectations for participation? We expect each team to dedicate an average of 5-10 hours to the Lab per team per week. *

Yes
No

If selected, would your organization be open to making an announcement mentioning its participation in this program? *

Yes
No

If selected, would your organization be willing to share learnings with the greater news industry through the creation of a case study at the completion of the program? *

Yes
No

Is there anything else you'd like to share?

I authorize Google to contact me about the launch of future GNI programs or opportunities. *

Yes
No

I accept Google's Terms and Conditions and acknowledge that my information will be used in accordance with Google's Privacy Policy.

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