Studia przypadków
Zobacz, jak agencje informacyjne z całego świata zwiększają swoje zasięgi dzięki działalności cyfrowej.
Polecane materiały
Wszystko w kategorii studia przypadków
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Eksponowanie często pomijanych historii
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Orędownicy równości w Australii
Organizacja Media Diversity Australia opowiada się za większą różnorodnością w australijskich mediach
Transformacja cyfrowa wspierająca dziennikarską współpracę
Les coops de l'information to grupa 6 wydawców z Quebecu
Eksperyment z zakresu otwartych danych i aktywności obywatelskiej
READr bada, jak budować zaufanie w mediach przez zaangażowanie i udział czytelników
Geo-journalism w walce ze zmianą klimatu
Ripples Nigeria to nowa platforma z wiadomościami poświęcona opartym na danych raportom o wpływie na środowisko
Wspólna walka z dezinformacją
CekFakta to platforma zwalczająca rozprzestrzenianie dezinformacji.
Statystyki odbiorców według AI
„Największym problemem, z jakim boryka się koreańska branża wiadomości, jest konieczność prowadzenia witryn informacyjnych bez prawa własności do danych o użytkownikach”. – Seung-Il Kim, wydawca treści cyfrowych nt. strategii, Busan Ilbo
Zwalczanie nieprawdziwych informacji w Indiach
Indyjska sieć szkoleniowa DataLEADS przeszkoliła ponad 35 tys. tamtejszych dziennikarzy
Alma Preta: nowy głos osób czarnych w Brazylii
Alma Preta przekazuje brazylijskiemu społeczeństwu informacje z perspektywy mniejszości i osób czarnych
Pokonywanie barier językowych
„Jednym z największych wyzwań, z jakimi spotykają się imigranci, są trudności związane z przyswajaniem wiadomości lokalnych, które najczęściej są niedostępne w ich języku. Musimy być w stanie pomagać tej społeczności”. – Rocio Tirado, dyrektor operacyjny, Jambalaya News
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
Gruner + Jahr drives a cultural shift toward AI
Publisher creates cross-team working groups to foster innovation and agility.
Promoting positive discussion to engage readers
Delfi’s new user-commenting platform uses AI to combat disinformation.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
Inspiring Pakistan’s youth to make and consume news in new ways
Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
US and Canada Pre-launch Lab Cohort 2024
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Nghe An Newspaper Boosts Speed and Readership
Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
Bonnier News growing subscribers through cross-sell opportunities
Bonnier News growing subscribers through cross-sell opportunities
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
GMA Integrated News Digital’s "InoculatED" combats misinformation through pre-bunking, with the help of AI-powered tools for faster content creation.
Broadcast giant and online leader GMA Network, through its Digital Strategy and Innovation Lab, has won at the latest round of the Google News Initiative (GNI) Asia Pacific Innovation Challenge for a project aimed at fighting misinformation.
talkSPORT scores more readers with data-driven insights
News UK and talkSPORT deliver a big win for sports fans across the UK with improved site experiences.
News18 Boosts Video Success with Optimized Strategy
Optimizing Videos for Search leads to up to 58% Uplift in Discoverability and 84% increase in Engagement on News18 Sites.
Centralizing data for actionable insights
Economedia and Capital leverage data to understand audiences, increase user engagement, and optimize revenue.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
iNews.id boosts registrations with refined SSO strategy
Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.
Digital paper adds to revenue streams with AI
Digital paper adds to revenue streams with AI
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Evolving a project into full-fledged media business
Startups Lab helps The NRI Nation create the infrastructure to allow for future growth
Getting creative when crafting employee culture
Southwest Contemporary learns how to create policies and templates that reflect its artistic spirit
Polish news site links national football team’s manager with match-fixing mastermind
Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, proving links between the manager of Poland’s national football team and the architect behind a massive match-fixing scandal.
Telling stories that matter with a boost from AI
Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.
Safeguarding the Amazon with the help of AI
On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.
Using AI to Keep Communities Informed
Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
NZME launches The Listener subscription vertical
NZME expands their digital subscription products to include The Listener, increasing ARPU.
NZME enhances data quality in the newsroom
NZME adopts Dataform, enhancing data model reliability and quality.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Optimizing reader journey and engagement with technology
How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Enriching article information with Article DNA
How Article DNA is used to influence conversion and retention
IE Online’s Path to Subscription Excellence
Architect a subscription platform for active subscriber engagement, acquisition, and retention.
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Paywall Content Selection Using AI
Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance
Growing subscriptions with the help of technology
Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams
Journalism veterans rally around mental health
Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Robin puts tech in the hands of journalists to scale video production
Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.
US and Canada Pre-launch Lab Cohort 2023
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Kompas TV boosts audience and revenue with smartphone journalism
Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment
iNews empowers young reporters with smartphone video journalism
iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide
Empowering regional journalists, Kumparan uplifts video quality.
Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.
Website performance and revenue grew in 2021
Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights
Empowered youth in Yogyakarta through journalism
Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.
Kompas TV
Kompas TV invests in smartphone journalism and grows audience and revenue
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
A mobile-first content strategy & UX design
To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.
Petit Press saves time and money with cloud-based digital asset management
Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
Wzmacnianie głosu z zaniedbywanych społeczności
Misją organizacji Oaklandside jest popularyzowanie wiedzy na temat zaniedbywanych lokalnych społeczności i przekazywanie im informacji
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
How Kauppalehti is growing their female readership
Kauppalehti engages female readers by using data to tailor content strategies
The Irish Times increases revenue
Irish Times accelerates digital growth and successfully extends audience reach
Boosting El Mundo's subscription base
El Mundo improves ads & subscriptions amid press ad decline
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
Developing a market and viability study for new idea
Santa Cruz Local examines the viability of a Spanish-language product
Building a board to turbocharge LBGTQ+ publisher’s growth
How The Buckeye Flame built a plan for revenue by leveraging their supporters
Focusing on people operations for innovation and training
La Converse and École Converse turn an eye to hiring and onboarding processes as they grow
Improving employee retention through systems and documentation
Taproot Publishing launched an employee intranet portal in their quest to grow and retain remote team members
Shifting a mindset to launch a new revenue strategy
Thinking holistically about revenue streams helped the Springfield Daily Citizen focus on a new strategy to satisfy multiple business imperatives
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Leading Hindi publisher improves video engagement
Dainik Bhaskar's new Video Tools have been adopted by 86% of the newsroom, increasing Newsroom satisfaction (CSAT) by 4X for Video Producers/Editors and 10X for Reporters